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Podcast: Saving Elephants as a Brand Strategy

In this podcast, Jay Reid, head of production at Ivory Ella, talks about the brand's meteoric rise and why stylish apparel and charitable giving go hand in hand, especially for millennials, Ivory Ella's target demographic. The online apparel retailer donates 10% of its profits to Save the Elephants. Ivory Ella was the winner in Wearable's T-Shirt Challenge for Charity this year.