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8 On-Trend T-shirts

When it comes to promo T-shirts, value is key, according to Kristin Slinn, designer/merchandiser and creative marketing manager for LAT Apparel (asi/65948). “It’s not always price that defines value,” she explains. “You may save cost with a cheaper tee, but you could pay more in the long run with fallout and embellishment roadblocks.”

A wearable billboard, the right T-shirt for the right occasion is unbeatable. “The opportunities for a T-shirt to be worn over and over again are limitless,” Slinn says.

When buying branded tees, she says, buyers look for quality, comfort and fit, with the end-user in mind. A one-style-fits-all approach is not the best choice, as mens or unisex tees may not be preferred by women. Help wearers express themselves while promoting your clients’ brands!

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