Why is athleisure apparel so ubiquitous? Because it's so comfortable in and out of the gym, says Lauren Cocco, director of merchandising for Vantage Apparel (asi/93390). In this episode of the Wearables Talk podcast, Cocco talks about the trend and how distributors and decorators can take advantage of it in their own businesses.
Cocco heads up the design team at Vantage and is responsible for the company’s in-stock collection as well as custom apparel projects for their clients. She translates retail trends for corporate buyers and routinely designs quality, fashionable apparel styles that work for multiple types of logo branding and imprinting processes. As Vantage’s embellishment specialist, Cocco also works closely with customers and clients to marry their branding objectives with the latest looks in logoed apparel.