A city-wide scavenger hunt planned this summer, to correspond with the Democratic National Convention (DNC) being held July 25-28 in Philadelphia, has proved a perfect opportunity for a promotional product tie-in. Some winners of the “Donkeys Around Town” hunt will win custom T-shirts to commemorate their participation in the event.
On July 1, 57 fiberglass donkeys were installed throughout the city, each painted by a local artist to represent one of the Democratic delegations coming to the convention at the end of the month. Artist Lynette Shelley, who painted the Missouri and Oklahoma donkeys, says she participated in the project because of its uniqueness and the challenge of selecting the most compelling state elements in her design.
“This project is a fun way to engage delegates coming to Philadelphia and will enable them to connect with Philadelphians and the local arts community,” said Ed Rendell, former Pennsylvania governor and chairman of the 2016 DNC host committee.
To build excitement for the “Donkeys Around Town” public art installation, the committee is planning a scavenger hunt from July 21 to 28. After downloading the free app Scavify, available here, participants will be able to complete challenges at each of the donkeys they find across the city. According to the host committee, each donkey will have a corresponding interactive challenge that can be completed with the app. Participants will be asked to answer questions, check in via GPS or take fun photos to accumulate points toward prizes. They are also encouraged to share the experience via social media using the hashtag phrase #DonkeysAroundTown.
Each donkey will be worth 10 points, and prizes will be awarded based on a tiered system. Participants who find 15 donkeys, accumulating 150 points, will receive a commemorative Visit Philadelphia magnetic photo frame or an official T-shirt. In anticipation of the event, the host committee has printed 500 of the promotional tees, using local custom screen-printing business Old City T-Shirts, according to a spokesman for the DNC host committee. Other prizes include tickets to popular museums, complimentary cheesesteaks and a raffle ticket for a grand prize of either a two-night hotel stay and restaurant gift cards or a package of tickets to Philadelphia sporting events.
The grand prize drawing will take place July 29, and all prizes can be redeemed at the Independence Visitor Center at Sixth and Market streets. The donkeys themselves will remain in the city until Sept. 9.