For the 2016 Global Advertising Specialties Impressions Study, U.S. consumers were asked which promotional products they currently owned. Promotional items were defined as items that include pens, T-shirts, drinkware, calendars or any items that have an advertiser’s logo on them. They are usually given away free by companies to consumers.
As the graphic below reveals, T-shirts are the item that is most often owned by promotional product recipients in the U.S., followed by drinkware, writing instruments and outerwear. In fact, all promotional products have strong ownership, with one-quarter or more of recipients owning each.
To read the entire 2016 Global Advertising Specialties Impressions Study, click here.