Ruth Carter, a licensed attorney in Arizona with a practice that focuses on intellectual property, debunks some common myths and misconceptions of copyright and trademark law in this episode of Wearables Talk. Carter, selected for the Phoenix Business Journal’s 40 Under 40 in 2013, is the author of three best-selling books on the legalities of guerrilla marketing and social media.

Listen below to get some common-sense tips on how to protect your decorated-apparel shop and what to do if your business receives a cease-and-desist letter.