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Pantone Returns to Nature for 2017 Color of Year

2017 is going to be a time of renewal. At least, that’s what Pantone is forecasting. Next year’s color of the year is the vibrant Greenery, a leafy hue that signals rejuvenation and revitalization. “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” That’s a decidedly big job for one simple shade to pull off, but promotional product suppliers agree that the verdant hue will have a starring role in the year to come.

At left is the Vansport melange quarter-zip pullover (3411) in charcoal heather with a lime contrast zipper. At right is the cloud jacket (7151) in spring. Both are available from Vantage Apparel.

It’s the perfect choice for a fresh start, says Lea Robinson, vice president of sales at Staton Corporate & Casual (asi/89380). “The color green represents new beginnings, promise and a fresh look,” she adds. “This color is sure to bring some calm and some well-deserved luck.”

Greenery is versatile and works “just as well with other citrus-rooted brights as it does with denim, deep blues and even black, white and gray stories,” according to Gina Barreca, director of marketing at Vantage Apparel (asi/93390). Distributors and decorators have a lot of options when it comes to working with Greenery, she adds. “It’s a great base color, but also adds a punch as an accent trim or logo color.”

A nod to nature, Greenery is ideal for outdoor-centered groups and events, says James Andres, senior marketing coordinator for S&S Activewear (asi/84358). He suggests employing the color of the year for apparel promotions involving national parks, zoos, community cleanup efforts and any other environmental-awareness 5Ks or fundraising events.

Last year, Pantone went with a more muted pastel palette, choosing both Rose Quartz and Serenity as the colors of 2016.

S&S Activewear offers the CVC Deep V T-shirt (6640) from Next Level Apparel (asi/73867), shown here in Apple Green.