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Promotional Products Veteran Meets Bill Clinton

Sales Dynamics (asi/316955), which celebrates its 40th anniversary this year, announces that President Lorne I. Ordel was one of 12 Canadian entrepreneurs hand-selected to meet former United States President Bill Clinton at the recent Top Employer Summit, an annual human resources conference in Toronto for leading Canadian corporations.

Ordel was chosen to meet Clinton not only in celebration of his company’s 40 years in business, but also because event organizers were aware of the keen interest Ordel has in the American power couple. In fact, when Hillary Clinton came to the same conference two years ago to deliver the keynote address, Ordel submitted notes on the Clintons’ achievements that were used in her official introduction.

“I’ve done extensive research on the Clintons over the years,” says Ordel. “I’ve found that Bill Clinton is always quick to associate one happening with another that may appear completely different. He started by asking us how we could relate to the terrorism that had just occurred in Paris, and he said, ‘We must be what the Paris killers are not’. He reminded us that employers must treat their employees with dignity and help them achieve a healthy work-life balance, particularly when it comes to raising children. He also told us he’s visited Canada 32 times, including five times as president (more than any other), and that he’s been called a ‘closet Canadian’. He concluded by saying, ‘Canada is the greatest country in the world!’”

Ordel founded Sales Dynamics Inc. in 1975, as a distributor of custom glassware decorated with Olympic logos to commemorate the 1976 Summer Games in Montreal. Today, the company is a well-respected Canadian promotional products distributor that focuses on offering in-depth product knowledge, reliable experience and outstanding service. For more information, visit www.salesdynamics.com. For more promotional products industry news out of Canada, view our Promogram Canada edition here.