In the age of texting, email and social media, it seems like writing instruments are no longer necessary for communication. Not true. According to Counselor State of the Industry data, industry writing instrument sales have actually increased four of the past five years. In the U.S. office and school supplies industry, writing instruments grew by 8% in revenue and 7% in unit growth last year.
While many processes have become digitized and automated in the business world, there are still professions and professionals who rely on fresh ink. Counselor interviewed five avid professional pen users to find out what they look for in their writing instruments.