A year ago, Jay Busselle, director of sales and marketing at Printa Systems, decided to launch Promochat, a regular Twitter chat covering a range of promo industry topics.

Hey promo peeps & apparel geeks!
🎁🎂🎉🤩🌮#promochat turned 1 last week & we had another killer chat. Of course #socialmediamarketing was our topic & we shared some best practices.

Check out the summarry blog now: https://t.co/HVLNosqH0T@PromoKitchen @sanmar_corp pic.twitter.com/eAeWRsMaxP

— Jay Busselle (@JayBusselle) March 31, 2018

Promochat is a lively exchange of ideas, insights and GIFs, and Busselle says the weekly chat provides real value to participants. You can check it out yourself every Wednesday at 3 p.m. Eastern by searching the hashtag #Promochat, or revisit previous chat transcripts on the PromoKitchen blog. 

In the below podcast, Busselle explains how Promochat got its start and how it has grown and evolved in the last year. He also shares a few tips distributors and decorators can use to better leverage their own social media accounts.

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