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Research
Promo Distributor Sales Drop Nearly 20% in 2020
PromogramThe year-over-year decline was better than expected at the beginning of the pandemic, t...
Mugs, Pens Lead December ESP Searches
PromogramTraditional promotional products have overtaken PPE for the first time since the COVID-...
Face Masks Lead November ESP Searches
However, traditional promo continues to re...
Report: Advertising Bound For 'K-Shaped' Recovery
GroupM forecasts a quick rebound for some ...
Traditional Promo Rises in October ESP Searches
The demand for PPE is shrinking as the ind...
Promo Distributor Sales Drop 24.8% in Q3
PromogramThe year-on-year decline was nonetheless an improvement from the previous quarter, and ...
Promo Distributor Sales Improve in August
PromogramAlthough sales are down year over year, they continue to recover from the COVID-19 cris...
2020 ASI Global Ad Impressions Study Highlights
CounselorHere are some key takeaways from this year’s comprehensive swag report, including cruci...
PPE Products Dominate ESP Searches in July
PromogramTraditional promo products continue to rise in demand.
State of the Industry 2020
Insights and opportunities for a new era o...
Top 40 Suppliers 2020
Counselor’s exclusive ranking of the suppl...
Top 40 Distributors 2020
Counselor’s exclusive ranking of the distr...
SOI 2020: The Corona Effect
The promo industry was strong going into...
SOI 2020: Top 40 Outlook
Sales are down overall, but the industry’s...
Promo Distributor Sales Drop 44.4% in Q2
Caused by fallout from the coronavirus pan...
SOI 2020: Shifting the Supply Chain
CounselorThe traditional industry sourcing model has weathered disruption before. Will this time...
SOI 2020: End-Market Upheaval
CounselorHealthcare is up, other markets are not, but there are opportunities within all.
Sponsored Content
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Transform Branded Apparel With the Branding Success Guide
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How To Sell Solutions: Expert Talking Points for 2024
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Idea Generator: Creative Ideas for Custom Products
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SOI 2020: Technology Advancement Accelerates
CounselorCoronavirus shutdowns forced businesses to implement new tech very quickly, and for man...
SOI 2020: PPE Has Been Promo’s Lifeline
CounselorPPE sales have sustained many industry companies through the pandemic. That could conti...
SOI 2020: Learning From the 2008 Recession
CounselorAs the U.S. faces a recession, distributors are using the wisdom they gained from the l...
SOI 2020: Events Going Dark
CounselorCancellations and postponements have sent distributors back to the drawing board.