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The Perfect Bag For 5 Different Personalities

Learn how to sell stylish carryalls for five modern personalities.

Everyone’s on the go these days – from business meetings to networking events, to the gym to cocktails with friends. Date nights, kayaking, last-minute international jaunts and nomadic travels have all become part of our routine. We’re living in the go-go-go era.

Busy people need versatile bags that can transition easily from day to night and be carried anywhere. Lightweight and stylish both rank as must-haves for hip professionals.

Sleek briefcases, business backpacks, travel duffels and adventure packs make great giveaways at professional conferences, seminars and networking events. They make perfect fundraising gifts and sponsored prizes for contests, employee giveaways, and swag for music festivals and university and alumni events.

Bloomberg.com reports the luxury handbag market has been slowing over the past year, especially with millennial customers who demand more affordable options. This news presents an opportunity for brands wanting to make their mark with new audiences using quality products at a mid-range price point.

Depending on the clients you want to reach, it’s important to consider the type of bag that will best appeal to their personality and lifestyle. The collections featured in the Ashbury by Spector & Co. Fall 2017 launch fuse sophistication and practicality. There’s a bag that complements the real lives of busy professionals and active travelers alike.


The Nomad craves Instagram-worthy vistas, working remotely and traveling constantly. Whether this end-user is wandering through Southeast Asia or making her daily commute to work, she needs a bag that works in any environment.

The Perfect Fit: Nomad Must-Haves
When thinking of bags for the Nomad, provide features like a safety clip that can prevent pickpockets from gaining easy access into the backpack, a design that makes carrying comfortable, and durability.

“The Ashbury collection was designed with life in mind,” Crapanzano says. “The bags offer security features and organizational areas to support the on-the-move lifestyle.”


The Adventurer isn’t afraid to get a little wet and wild. This thrill seeker needs a bag that’s water-resistant and functional, with an urban flair.

The Perfect Fit: Call of the Wild
“This water-resistant lineup appeals to versatile lifestyles, so it’s perfect for a weekend hike or daily bicycle commute in the big city,” Crapanzano says.

The Call of the Wild collection satisfies the Adventurer’s need for exploring both the outdoors and the urban cityscape. This stylish, water-resistant collection features a backpack with an ergonomic comfort fit and a 50-liter capacity duffle with an exterior waterproof pocket for valuables.

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