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Strategy

Situational Sales Guide: How to Sell Promos Other Than PPE

We all know PPE (personal protective equipment) is ruling promo right now, and rightfully so. However, there are even more opportunities to help your clients and their customers stay safe and practice self-care during trying times. Discover which promos are still sought after and how to present each product to speak to current client needs.

Situational Sales Guide

Situation #1: Soothe skin dried by frequent mask wearing
Product: Soothing Stick (SPC-SS)

While masks are incredibly important and should always be worn in public spaces, there's no denying they can irritate skin over time, especially sensitive areas like where straps tie behind the ears or rub against skin. That's why this first-of-its-kind soothing skin balm will be greatly appreciated by workers required to wear PPE on the job, such as essential service heroes like doctors, nurses, delivery drivers and grocery store cashiers. This item is new to the promo industry and features a unique formula that soothes irritated skin while moisturizing, making it a multi-use personal care product with mass appeal.

Situation #2: Moisturize lips chapped from wearing masks
Product: Lip Butter (PLB-OV)

Unfortunately, it's not just skin that can be irritated by everyday mask-wearing. Dry lips are a common complaint among mask wearers, yet this ailment is often overlooked since lips are hidden when masks are on. Let your clients know lip balms and butters are an effective way to show end-users you care not only about their health, but their comfort too. Simple gestures like this will go a long way in creating loyal customers (and clients for you) for life!

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