In today’s world, we are over-saturated with advertisements – marketers only have a few seconds to grab the attention of their audience before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses which can cause brands to blend together in the eyes of the consumer.
Promotional products are the ONLY form of advertising that can engage all five senses at once, so why are 83% of current advertising efforts appealing to our eyes only?
- How to differentiate yourself in the marketplace
- How to build a multi-sensory marketing campaign
- How to add value to your traditional advertising mediums
DATE: Wednesday, June 13
TIME: 11:00 am EST
MEET THE PRESENTER: Chris Piper
Chris Piper has more than 20 years of experience helping independent sales professionals grow their businesses and win enterprise level accounts. Piper is Vice President of Business Development at Proforma, helping accelerate the organization’s growth by coaching Proforma Owners to maximize their business success.
Piper, a PPAI Fellow, has shared his marketing and branding knowledge with companies such as Nike and Intel, various Fortune 500 businesses and universities. He has been a featured speaker at Promotional Products Association International’s (PPAI) annual Expo and has presented to The Association of Luxury Suite Directors (ALSD.com). Prior to joining Proforma, Piper served as Vice President of Business Development with Boundless, Regional Vice President with HALO Branded Solutions and as Director of Business Development with PPAI.