One of today’s widely embraced fashion trends is performance wear that works hard in the gym, the office or even for social occasions. This special apparel category merges the best performance fabrics found in athletic wear with the mobility and mechanical stretch that make up most basic comfortable tees on the market. Is it any wonder that high-end performance wear is now one of the most sought-after retail items in America? Here are four key ways you can pitch performance wear to clients – and make more sales.
1. PITCH PERFORMANCE WEAR T-SHIRTS BY REALLY UNDERSTANDING THEIR PROPERTIES.
Here’s what to tell your clients: “The unique cooling effect of wicking technology means every shirt works 24/7 to push moisture away from wearers’ skin and bring it to the surface so it dries quickly and efficiently. Meanwhile, antibacterial properties inhibit the growth of odor- and stain-causing bacteria to keep the garment fresh throughout the day.”
Get educated about what performance features are and how they’re applied to a garment. Start with the “Performance Wear Terms to Know” sidebar in this guide.
2. PITCH PERFORMANCE WORKWEAR THAT CAN BE CUSTOMIZED TO WEARERS’ SPECIFIC SIZES.
Here’s what to tell your clients: “Wouldn’t it be great if you could easily outfit all your employees (or the apparel’s recipients)?
I have access to suppliers that offer a range of sizes, standard small to 6XL in select styles. Plus, for workers who need to wear similar-looking ANSI-certified garb, I can provide custom options for even more exact fits.”