WHAT ARE POINT-OF-PURCHASE ITEMS?
Point-of-purchase items are used in various locations in retail environments to generate consumer interest while promoting sales of a product or service. A point-of-purchase floor mat serves a dual role: provides impressions for the product, and has the added benefit of the mat’s inherent function.
Promotional items that provide a double function, such as safety in addition to advertising, make an even more positive impression on customers. Logo mats help reduce slip-and-fall accidents in the workplace, which includes point-of-purchase mats on the floor in a retail environment.
Here are a few retail examples of point-of-purchase logo mats.
Floor mats were placed at displays in shoe stores. As customers entered, walked around and tried on shoes, they saw additional product information on the company’s point-of-purchase mats.
The mats acted as a sales tool in the retail environment.