Performance apparel, including heritage styles, is everywhere – from the gym to the mall to restaurants. Top brands have doubled sales over the past five years, according to Market Realist’s report “How Athleisure- wear Boom Has Impacted the U.S. Apparel Industry.” Champion® follows suit, as the second-leading brand in premium athleticwear.
What trend is pushing an increase in sales? “Athleisure with performance features (think Lululemon’s fashion- forward, super-comfy work- out wear designed to be worn all day). It is fast becoming a giant in the apparel world, closing in on $83 billion in annual sales,” says Nicole Rollender, award-winning editor of Wearables magazine and executive director of professional development at ASI. “It’s a lucrative sector of the market that wearers are becoming accustomed to having avail- able at retail, so it makes sense for distributors to present these styles to their buyers.”
Nearly half (49%) of all clients seek brand names when purchasing apparel, according to the Wearables 2016 Sales Forecast. Consumers want premium athleticwear that is the same as what they see at retail. In addition, they want heritage brands they’ve known for decades – and so do promotional apparel buyers.
Having your client’s own brand associated with the cachet of top names in premium athleticwear adds value. The longer a garment is kept and worn, the better the cost per impression. Corporate clients, teams, clubs and organizations targeting millennials or baby boomers – there are myriad sales opportunities.
This is where you can UP YOUR GAME and grow your business. Here’s what you need to know to make the most of the trend.