Strategy October 05, 2020
Face Masks vs. Neck Gaiters: When to Sell Which PPE Promo
If there’s one product category that dominated promo this year, it’s face protection. However, face masks and neck gaiters are not completely interchangeable, as they each boast unique benefits and speak to different needs. Do you know which face covering is best suited for your next project? Unravel the mystery by comparing their key selling points below.
FACE MASKS
Likely the first thing you think of when you hear “face protection,” face masks have rapidly risen to become the top promo and everyday accessory for end-users all over the world. Worn by stretching to fit over the ears, face masks are simple to use and keep mouths and noses covered without getting in the way. Because of this, they’ve become widely adopted to prevent the spread of COVID-19 and other pathogens and make a great pitch to virtually all audiences.
• Key Selling Point: Widely adopted and affordable for all audiences
• Present This When: Clients need versatile face protection for a variety of situations
• Make the Sale by: Explaining its ease of use across all sectors and demographics
• Best Suited for:
o Corporate offices of all sizes and sectors
o Education – K-12 school districts, colleges and universities
o Healthcare – hospitals, doctor’s offices and urgent care centers
o Retail – shopping malls, clothing stores and home goods