You’ve got a client hosting a grand-opening celebration planned for a hot Saturday afternoon. They’ve reserved entertainment, catered food, ordered banners, flyers, print and radio ads and now, as a last-minute thought, they call you: “How about a promotional product giveaway as a memory-maker that keeps our location information handy?”
Their Problem: They’ve spent most of their budget.
Your Solution: Present the client with a good, better, best product solution.
When you show your client products at three price points, you accomplish several goals: You honor their request for an economical option. You educate them on what level of quality they get for their budget and, in contrast, what they could get if it’s possible to kick in a bit more. And, for future projects, they learn there are possibilities worth budgeting for in advance.
Products made of foam and neoprene are good examples of items that lend themselves to good, better and best scenarios. For example, with this category, when you discuss differences with clients, you can point out qualities of density, durability and insulation. Here are three beverage insulator options from Cooler Graphics, a U.S. manufacturer specializing in the creation of anything made of foam and neoprene, ready to customize from the most basic one-color logo to a full-color, full-bleed photographic image.