How do you handle last-minute holiday orders? Put an ornament on them. The experts at BCG share a variety of tips to sell more ornaments – some ready within 24 hours!
- Choose New Materials. Most people don’t think of wood when they imagine ornaments, so it really stands out as unique. Plus, wood ornaments are eco-friendly and affordable. Made from Russian Birchwood, they can be stained in beautiful colors. Think of them for holiday mailings, as they are thin and lightweight.
- Present A 24-Hour Option. Do research on which vendors offer truly last-minute turnaround for those 12th-hour calls. BCG, for example, can do custom wood ornaments in 24 hours.
- Create Customized Graphics. Consider custom graphics even if you have a tight turn time. Using four-color process on decals allows for customization in as little as a week on some types of ornaments. Check out Digistock, 3-D styles and thin, lightweight brass-etched, which are great for holiday mailings. Even BCG’s custom die-struck with print ornaments can be done in under two weeks.
- Begin A Collectible Series. Does your client have a reason to launch a collectible series? For example, do they release a new model of something or host an event annually? These are opportunities to commemorate with a yearly ornament. For a more traditional look, go with a die-struck iron or zinc ornament. Intricate detail beautifully depicts images of automobiles, brands or mascots.
- Think Double Duty. Recommend a product that can hang on the tree at Christmas and also be useful throughout the year. A bookmark is an excellent example. One made of wood is easily mailed with a holiday card. It can be laser-engraved with holiday wishes and the year.
FOUNDED IN 1981, BCG has become a leader in metal casting, emblematics and manufacturing of promotional products. The ASI-rated five-star manufacturer has sold millions of lapel pins, medals, coins, keychains, ornaments and more over decades of service. This family-owned and -operated business will help you find the best holiday ornament for your clients’ good wishes and celebrations – even those last-minute events. Visit www.bcgcreations.com or call (877) 787-4746.