Strategy

Distributor Puts Together Rockin’ Self-Promo

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The classic-rock-themed gift boxes featured fun curated items that resonated with clien...

The Campaign: Creating A Pop-Up Employee Merch Store for Cash App

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Limited availability and a retail feel helped this promo products pro make the global s...

4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year

The pastel neutral is on trend for apparel...

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How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause

Donating hundreds of unused pieces of bran...

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Promotions Planner: Showing Appreciation

Start presenting ideas to clients for camp...

Get Comfortable With ‘Cozy Cardio’

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The social media trend is ideally suited for end-buyers in the health and wellness space.

How One Sustainable Supplier Is Creating a Positive Ripple Effect

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RIPL Goods uses the profits from its reusable water bottles to fund plastic cleanup eff...

Decoration Ideas for Trade Show Season

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With a new year comes a new trade show season, making now the optimal time for your...

Good, Better, Best: T-Shirt Fabrics for Any Price Point

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Plan ahead now to start the new year with impressive profit margins with help from...

How To Create Custom Holographic Patches and Emblems

Get creative with new Holographic...

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3 Trends in Sustainable Apparel

Bacteria-dyed fabric and shoe takeback pro...

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Kicking Off the Holiday Season With Branded Merch

Limited-edition snow globes, boxy sweaters...

Decorating Roundup: Advances in Apparel Printing

Equipment manufacturers offer an array of ...

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Decoration Suggestions for Fashion-Forward Spiritwear

From big-ticket project requests like...

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Apparel Fabrics for Collegiate Wear & Gameday Gear

The key to successful collegiate wear...

Your Path to Increased Profit: Dynamics of a Family-Owned Business

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There are many positives of working with family, but also potential trouble spots that ...

ScreenBroidery Launches ‘Swag for Humanity’ Online Store

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The Indiana distributor wanted to lean into sustainability-focused products for its new...

Eye on AI: Just What Is a MerchBot?

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In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

5 Sales Tasks for the New Year

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Start 2024 off right by addressing these five areas of your selling routine.

End-of-Year Sales Opportunities for Event Essentials

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While 2023 might be coming to a close, the mad dash for  end-of-year orders  is just...

Better Cotton Launches Traceability Solution

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The sustainability initiative, which counts several promo suppliers as members, noted t...