Counselor

Best Distributor Self Promotion 2018 - Elevate Brand Marketing
Best Distributor Self Promotion 2018 - Elevate Brand Marketing
Counselor

Elevate Brand Marketing's self-promotion wasn't just the proverbial business home...

Best Distributor Client Promotion 2018 - Tangerine Promotions
Best Distributor Client Promotion 2018 - Tangerine Promotions
Counselor

Tangerine Promotions won the toasts of its client, CIROC, by creating a custom...

Counselor Product Design Awards 2018

This year’s 13 winning promo items are sta...


SOI 2018: Podcasts

Get a glimpse of the 2018 Counselor State ...


SOI 2018: Distributor Order Analysis in the Promo Industry

Promo firms of nearly all sizes won more d...

SOI 2018: Videos
SOI 2018: Videos
Counselor

Get a list of all the videos created for the 2018 Counselor State of the Industry.

SOI 2018: Distributor & Supplier Relationships
SOI 2018: Distributor & Supplier Relationships
Counselor

A statistical look at a key part of the industry supply chain.

SOI 2018: Stories of the Year in the Promo Industry
SOI 2018: Stories of the Year in the Promo Industry
Counselor

These were the promo industry’s 17 biggest headlines and happenings of 2017.

State of the Industry 2018

Our in-depth look at key trends shaping th...


SOI 2018: A Look Ahead in the Promo Industry

Distributors are generally optimistic abou...


SOI 2018: Product of the Year in the Promo Industry

No matter how you spin it, this was the it...

SOI 2018: Distributor Size Matters in the Promo Industry

The differences between large distributors...


SOI 2018: Top Products in the Promo Industry

A breakdown of the best-selling promo item...


SOI 2018: Top Markets in the Promo Industry

The two largest sectors for distributor sa...

Top 40 Distributors 2018: No. 17 Kaeser & Blair
Top 40 Distributors 2018: No. 17 Kaeser & Blair
Counselor

Counselor's exclusive ranking of the distributors with the most revenue in the promo...

SOI 2018: The Cybersecurity Challenge in the Promo Industry
SOI 2018: The Cybersecurity Challenge in the Promo Industry
Counselor

As malware attacks become more prevalent and costly, promotional firms face a critical ...

SOI 2018: Sources of New Business in the Promo Industry
SOI 2018: Sources of New Business in the Promo Industry
Counselor

Modern strategies are helping distributors make gains, but there’s still work to do.

SOI 2018: The Margin Myth in the Promo Industry
SOI 2018: The Margin Myth in the Promo Industry
Counselor

While e-commerce players are as prevalent as ever, the theory that distributors are sac...

SOI 2018: Compensation & Job Satisfaction in the Promo Industry
SOI 2018: Compensation & Job Satisfaction in the Promo Industry
Counselor

Is there a gender wage gap in the promo products market? It depends if you’re a rep or ...

SOI 2018: Diversification in the Promo Industry
SOI 2018: Diversification in the Promo Industry
Counselor

More distributors are benefitting from thinking beyond promo products.