TREVOSE, PA –October 17, 2014 – The Advertising Specialty Institute® (ASI) today announced the availability of its 2015 Media Kit, a comprehensive advertising guide for suppliers with strategic marketing initiatives and advertising opportunities across print, digital and events
“The pocket-sized 2015 Media Kit contains everything a supplier needs to advertise and market their business across every available channel,” said Rich Fairfield, ASI’s chief revenue officer, publisher and EVP of marketing and user experience. “This year, we expanded the Media Kit to include even more sponsorship opportunities and included helpful initiatives designed to help suppliers make the smartest possible connections with distributors.”
The 2015 Media Kit outlines every advertising opportunity available to suppliers across seven catalogs, five award-winning magazines and 10 industry-specific e-newsletters – reaching a combined readership of over 250,000. Editorial calendars allow suppliers to coordinate their artwork to the season or to the message they want to deliver.
Suppliers can use the Media Kit to quickly and easily create marketing campaigns using combinations of mediums and targeted audiences. In addition to print and digital, advertising opportunities are also available through sponsorships and The ASI Show events, including multi-day trade shows; the ASI Roadshow, which visits 40 cities throughout the U.S. and Canada; and fASIlitate, ASI’s hosted-buyer event bringing together top distributor sales producers with leading suppliers in a one-on-one atmosphere.
Innovative features in ASI’s 2015 Media Kit include:
- Expanded events section to become an event sponsor and develop stronger industry relationships
- New Brand Custom Insider research service for qualifying advertisers
- Inaugural Apparel Catalog™ with 140,000 circulation to promote wearables
- Dedicated augmented reality page featuring ways to integrate digital with live video in real time
In addition, the 2015 Media Kit includes photos of each magazine editor, details on how each product can improve marketing efforts, advice on advertising’s value and tips on getting started or improving existing campaigns to build business and create success.
ASI’s publications are available online and in print and also connect with readers via social media, and ASI is the only publisher with a publication for every link of the supply chain. Since 2004, ASI magazines have been honored with over 120 editorial and design awards, including four prestigious Jessie H. Neal Awards for Counselor® magazine, one for Stitches® and one for Supplier Global Resource® (SGR), for a total of six wins and 10 additional finalist nominations. ASI magazines are the only industry publications to have ever won a Neal award, considered the Pulitzer Prize of business press.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.