PRESS RELEASES

ASI Launches New Facebook Marketing Service for Distributors 

ESP Social™ helps drive sales, boost visibility and generate buzz on
No. 1 social media site

TREVOSE, PA – November 20, 2014 – The Advertising Specialty Institute® (ASI) today launched ESP Social™, a Facebook marketing service for distributors to help them drive sales, boost visibility and generate buzz on the world’s number-one social media site.  
          

ASI’s social media marketing experts can now design or optimize any company’s Facebook page and post fresh content, manage ad campaigns and check performance metrics. By improving their social media presence and creating a two-way communication channel in today’s digital world, distributors have a better chance of connecting with customers.

According to Facebook, marketing through company pages can help make information flows more globalized and influential. Further, trustworthy recommendations shared via Facebook tend to have a stronger positive effect than traditional advertising.

Through ESP Social, ASI:             

  • Builds or redesigns a Facebook company page with a customized cover photo and keyword-optimized “about” section               
  • Writes and posts customized content with images     
  • Provides detailed monthly analytics
  • Builds a custom app to showcase a distributor’s best products and drive traffic               
  • Creates a custom audience group to target with ads based on a company’s contact list               
  • Manages monthly Facebook ad campaigns to increase likes and build buzz
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“In this day and age, a Facebook company page is Marketing 101 – it’s one of the best ways for new customers to find distributors and for small businesses to connect with people,” said Timothy M. Andrews, president and chief executive officer of ASI. “With a full-service, brand-building option like ESP Social, there’s no excuse for inaction since ASI does all the heavy lifting for you, creating a smart-looking page and making sure it doesn’t just sit online and gather dust.”


                                                                                                                                                                                          

“In this day and age, a Facebook company page is Marketing 101 – it’s one of the best ways for new customers to find distributors and for small businesses to connect with people,” said ASI CEO Timothy M. Andrews

ESP Social is a useful online companion to Traffic Builder™, ASI’s cost-effective search engine marketing service for distributors that better positions websites within search engine results pages to achieve maximum exposure for brands and businesses.          

Through Traffic Builder, ASI effectively manages optimized pay-per-click advertising campaigns across Google ­– the most popular search engine in the world. The turnkey service increases online traffic to e-commerce websites 24/7, helping boost website visibility and online sales.

ASI’s ESP Social offers three plans that can be customized to fit a distributor’s specific needs. For more information, contact espsocial@asicentral.com or call 877-813-1185.          

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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