ASI Members Elect New Advisory Boards

Board members help shape future direction of promotional products industry

TREVOSE, PA - November 8, 2010 - The Advertising Specialty Institute today announced the latest members to join its four industry advisory boards.

ASI members cast 1,300 votes during an online balloting period to choose new board members. The boards meet regularly to discuss and debate important issues affecting the marketplace, and participants recommend and take action to drive the industry forward.

Here are the new board members:

The ASI Advisory Board
Fred Albrecht, Proforma Albrecht & Co. (asi/116308) of Milford, OH
Michelle Altobelli, Altobelli Advantage Inc. (asi/119272) of Rogers, MN
Matt Bertram, Fields Manufacturing (asi/54100) of Saint Augusta, MN
Karen Griffin Allen, CPI Graphics (asi/169546) of Daniel Island, SC
Brett Hersh, Admints & Zagabor (asi/31516) of Bellmawr, NJ
Sadie Schlief, American Solutions for Business (asi/120075) of Glenwood, MN
Tipton Shonkwiler, United Franchise Group (asi/384750) of West Palm Beach, FL
Doug Stayman, In Your Face Apparel (asi/62494) of Carrollton, TX

Technology & Operations Advisory Board
Doug Blauer, ShedRain (asi/86785) of Portland, OR
Aaron Itzkowitz, DYR Design Your Recognition (asi/48051) of Boca Raton, FL
Mark Jackson, Promotion Resource Group (asi/300621) of Oakville, ON
Chris Jenkin, Maestro (asi/68431) of Carrollton, TX
Jim Martin, Kolder (asi/74710) of Edinburg, TX
Linda Miller Seder, Innovative Promotional Concepts (asi/231652) of Watertown, MA
Paula Teague, Marketing Group (asi/261659) of Sagamore Hills, OH

Marketing, Public Relations & Industry Research Advisory Board
Peggy Connell Schumann, SignUP Graphics Inc. (asi/326539) of Escanaba, MI
Shawn Kanak, Towel Specialties (asi/91605) of Rosedale, MD
John Simonetta, Proforma Green Marketing (asi/491309) of Dallas, TX
Matthew Sprague, Logo Mats Inc. (asi/67849) of Lagrange, GA
Rob Watson, MediaTree (asi/70303) of Parsippany, NJ
Steve Woodburn, Staples Promotional Products (asi/120601) of Shawnee Mission, KS

The Safety & Legislative Advisory Board
Sandee Coburn, Ariel Premium Supply (asi/36730) of Saint Louis, MO
Mel Ellis, HumphreyLine Inc. (asi/62050) of Portland, OR
Ted Fuehr, Incentives International (asi/230802) of Overland Park, KS
Len Hornstein, Avaline (asi/37590) of Parsippany, NJ
Kathy Knight, Leed’s (asi/42424) of Pittsburgh, PA
Don Martin, Bloomin Promotions (asi/40646) of Boulder, CO
Rick Rayl, BDA (asi/137616) of Woodinville, WA
Dan Townes, Shepenco (asi/86850) of Shelbyville, TN

“We congratulate and thank each new board member for their time, energy and willingness to confront and conquer issues important to the industry,” said Timothy M. Andrews, president and chief executive officer of ASI. “We’re constantly looking for input and feedback from all of our members as we embark on a new year full of fresh challenges.”

The boards join ASI’s existing advisory boards for ASI Show, ASI Education and ASI’s six magazines. All boards meet in-person at least once each year and via quarterly conference calls. 

Membership on ASI boards is open to industry distributors, suppliers, decorators, multi-line reps and educators. Any ASI member company can nominate an employee for consideration by the nominating committee. A vote open to all ASI members was conducted online as part of the process to select board members. 

For more information, contact Melinda Ligos, ASI’s editor-in-chief and senior VP of professional development, at (215) 953-3434 and

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO's blog and the ASI Social Network.

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