ASI Announces Latest Enhancements to ESP Web Platform

Performance, pricing and search features better than ever

TREVOSE, PA – July 20, 2010 – The Advertising Specialty Institute today announced its revolutionary ESP Web platform now features faster searches along with more than 20 other enhancements to help suppliers and distributors sell more products faster and easier.

The improvements are the direct result of customer requests. ESP Web enhancements include:

  • An advanced product search integrated into its revolutionary, intelligent search engine.
  • The ability to add products to the shopping cart directly from customer presentations.
  • Preferred pricing on numerous screens, including initial product search results.
  • Even more speed, so searches are faster than ever.

Sam Knox, vice president of Clever Advantage Inc., echoed other users when he said of the enhancements, “Yipeee! I’m dancing on the ceiling. Thank you for the advanced search. It’s awesome.”

ESP Web and ESP Orders began its revolutionary rollout in March. Training videos covering major new features of the services are available on the log-in screen of ESP Web.

“We’ve gotten terrific feedback on our new ESP platform and have worked hard to incorporate as many suggestions as possible in an ongoing effort to improve service,” said Timothy M. Andrews, president and chief executive officer of ASI. “These latest enhancements will help our customers work faster and more efficiently, which is what good business is all about.”

The new ESP Web runs on standard Internet browsers, including Explorer, Firefox, Apple’s Safari and Google Chrome. ESP Orders is a total order management system, available with ESP Web, that allows distributors to create sales orders, purchase orders and invoices electronically without rekeying any data. All order information is replicated automatically, providing more time for selling.

ESP is the industry’s leading sourcing and marketing program, with 2.5 million promotional product searches conducted in a typical month. Over 32,000 distributors use ESP to access every product from 3,500 reputable ASI suppliers and to market products to end-buyers.

To see an overview of ESP Web and ESP Orders, click here. For more information, contact Dan O’Halloran, executive vice president, distributor services, at

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO's blog and the ASI Social Network.

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