Help the promo products industry break a record in ESP searches
TREVOSE, PA – February 10, 2016 – The Advertising Specialty Institute® (ASI) is asking distributors throughout the $22.2 billion promotional products industry to help break an industry record for searches in ESP® by searching for products today, February 10.
ASI hopes to shatter the previous record, set on February 10, 2015, when ESP recorded the highest search volume in the industry’s largest product database, with 161,903 searches conducted on a single day. To help make history, click hereanytime today, day or night, to search using ESP’s world-class search engine, which allows distributors to filter from nearly a million promotional products and to quickly and easily share those products with their customers.
“Have a little fun today by logging on to ESP to help us smash the all-time record for searches,” said Timothy M. Andrews, ASI’s president and chief executive officer.
Each year, 32,000 distributor users conduct over 30 million searches in ESP. ASI showcased all remarkable search stats in its “ESP: Year in Review” video highlighting personal connections between users and products and historic milestones like the Pope’s U.S. visit and beloved pastimes like football.
The video takes note of landmark moments like the first distributor to search for selfie sticks and the year’s No. 1 product viewed.
ASI will showcase the “ESP: Year in Review” video at ASI Show® Dallas, which runs through Thursday, February 11 at the Kay Bailey Hutchison Convention Center, featuring 467 exhibitors and approximately 3,600 attendees (with 75 suppliers new this year).
ASI is also offering demos of ESP’s much-anticipated new interface and CRM and ESP Orders features at the Dallas trade show.
For more information on ASI’s ESP, contact an ASI account executive at (800) 546-1350.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.