TREVOSE, PA – February 2, 2012 – No matter which team wins the Super Bowl, T-shirt printers will be big winners, printing tens of thousands of logoed shirts overnight for devoted football fans to snap up Monday morning.
The Advertising Specialty Institute (ASI) said hundreds of promotional products companies will work into the wee hours Sunday into Monday to get Super Bowl items to sports fans waiting for commemorative T-shirts, jackets and other logoed items.
“The ad specialty industry works overtime whenever there’s a big national event to make sure everyone who wants a special keepsake gets one,” said Timothy M. Andrews, president and chief executive officer of ASI, the largest member organization representing the $18.5 billion promotional products industry. “ASI research shows logoed T-shirts generate huge sales among Super Bowl fans and that companies continue to order them all year long to give away to promote their brands or thank their clients.”
Jay Meyer, president of ASI member Blue Dolphin Screen Print & Embroidery of New Hampshire, is one of hundreds of companies that will work tons of OT this weekend to keep sports fans happy.
“The big sports stores start showing up around 3 a.m. because they want to have the apparel ready in the morning when they open,” said Meyer. “If it’s really doing well, they’ll reorder, probably another 5,000. Last week after the AFC championship, we printed 7,000 shirts.”
Over 40 employees will work on the initial order, starting by the game’s third quarter. Printing starts as soon as the game finishes. And even if the hometown team fails to take home the title, Blue Dolphin still expects to print at least 9,000 Giants shirts, said Meyer.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America.