Julie Murphy Joins ASI as Senior Vice President of Distributor Services

TREVOSE, PA – December 18, 2015 – The Advertising Specialty Institute® (ASI) today announced that Julie Murphy has joined the company as senior vice president of distributor services, reporting to Timothy M. Andrews, ASI’s president and chief executive officer.

Ms. Murphy now has oversight of the strategic vision, direction and growth of ASI’s integrated platform of distributor products and services. This includes the ESP® platform, with the largest searchable collection of products in the promotional products industry, and over 20,000 ESP Websites™, Company Stores and Specialty Shoppes. Ms. Murphy is also responsible for overseeing distributor and decorator memberships, ASI magazine subscriptions, catalogs and digital marketing.

“I have complete confidence that Julie will work alongside our experienced, knowledgeable senior sales leaders to implement new sales strategies, training initiatives and best practices, with the ultimate goal of improving the overall customer experience for our members,” said Mr. Andrews.

Ms. Murphy joins ASI from eBay Enterprise, where she was head of global sales operations and business development, with specific emphasis on selling e-commerce business platforms and marketing services to small- and medium-sized businesses that are similar to the profile of ASI’s distributor members.

Before eBay, Ms. Murphy spent five years as senior director of sales operations and sales development at the media and marketing company Gannett, publisher of USA Today and owner of hundreds of other print, television and digital properties.

Prior to Gannett, she worked as technology project manager in the card services division of JPMorgan Chase & Co., a global financial services firm and one of the largest banking institutions in the United States.

Ms. Murphy graduated from Mount St. Mary’s University with a double major in finance and economics. She and her husband, Dan, live in West Chester, Pennsylvania, with their children, Maggie, 14; Ryan Elizabeth, 11; and Jake, 10. In her spare time, she enjoys competitive running.

For more information, contact Dawn Marie, manager of public relations, at (215) 953-3119 or

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.