ASI Promotes Gene Rahill to Senior Vice President of Supplier Services

TREVOSE, PA – December 4, 2015 – The Advertising Specialty Institute® (ASI) today announced it has promoted Gene Rahill to senior vice president of supplier services.

In his new position, Mr. Rahill is responsible for the vision and growth of ASI’s supplier sales division. This includes overseeing all supplier membership, digital and print opportunities within ASI, including SGRCounselorAdvantages and Wearablesmagazines, eight catalogs and Connect™ sourcing, prospect and ROI technology.

Mr. Rahill began working for ASI in 1999 as an account representative. He was promoted to digital advertising director in 2010 and named vice president of digital advertising in 2013. He now oversees a team of nearly two dozen professionals helping suppliers become more efficient, reach more distributors and plan stronger marketing strategies. Mr. Rahill reports to Timothy M. Andrews, ASI’s president and chief executive officer.

“I’m extremely pleased to promote Gene Rahill to senior vice president of ASI supplier services,” said Mr. Andrews. “Gene is a loyal, long-time employee who impressed me from the start. He was directly responsible for growing our digital business by double digits and for increasing supplier membership by offering suppliers superior value and top-notch service. He has the full confidence of his team and I’m certain they will continue to grow our advertising and offer creative packages that respond to a changing marketplace.”

Mr. Rahill, a native of Philadelphia, graduated from Penn State University with a degree in telecommunications. He and his wife, Tina, live in Hatfield, Pennsylvania, with their 5-year-old son Dylan and 1-year-old daughter Brooke.

For more information, contact Dawn Marie, manager of public relations, at (215) 953-3119

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.