TREVOSE, PA – August 27, 2015 – The Advertising Specialty Institute® (ASI) today announced its 2015 Spectrum Celebration™ catalog is now available and selling fast, thanks to 54 new advertisers along with a choice selection of product ideas and price points.
For the 2015 version of its popular catalog ASI increased the size of Spectrum Celebration to a full-sized 8 ½” x 11”. The catalog also features over 650 products from 80 suppliers, with over half of them new. In addition, Spectrum Celebration also features a special section of suppliers rated four stars or better by distributors.
Guaranteed circulation of Spectrum Celebration is 300,000 and ASI has already shipped 190,000 copies of its latest catalog offering.
Spectrum Celebration comes in a 9” x 12” envelope, with full-color imprinting for distributor logos on the cover. All ASI catalogs can be imprinted at any time of the year.
According to ASI research, successful distributors who use catalogs attribute nearly half of their sales to the power of catalogs. And, 55% of online buyers shop with a catalog in-hand.
“ASI’s best-selling Spectrum Celebration catalog is a must-have and will undoubtedly be a leading marketing tool when looking to increase 4th-quarter sales,” said Dan Brown, ASI’s executive director of distributor services. “This serious sales tool also serves double duty as a handy, long-lasting advertising vehicle for distributors. In fact, customers keep catalogs and reference them for months, making them more valuable than television, radio and Web-based marketing.”
The 2015 Spectrum Celebration catalog is one of seven customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brands.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Learn more at www.asicentral.com and on Google+, Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.