PRESS RELEASES

ASI Upgrades 15,000 ESP Websites For Optimal Mobile Viewing

Distributors can now choose from hundreds of mobile-optimized designs, layouts and colors

TREVOSE, PA – April 13, 2016 – The Advertising Specialty Institute® (ASI) today announced today it has completed the automatic upgrade of over 15,000 ESP Websites™ for optimal viewing on any mobile device or screen size to meet growing demand of a worldwide mobile audience.

ESP Websites that look and perform better on mobile devices can have a significant impact on a distributor’s Google search results, as mobile optimization pushes website links higher on results pages.

Distributors who already have ESP Websites enjoyed an automatic update, enabling their website to be found faster by clients or prospects anytime, anywhere on any mobile device, as well as on any desktop, laptop or tablet.

ASI’s end-buyer-friendly ESP Websites are powered by the most robust and accurate shopping engine in the promotional products industry and generate 3.6 million monthly page views. ESP Websites feature:

  • A quick, easy site builder that allows distributors to launch an e-commerce-enabled website in three simple steps.
  • Hundreds of mobile-optimized designs, layouts and colors to choose from.
  • Hundreds of thousands of pre-loaded promotional products.
  • Virtual samples that allow distributors to upload a client logo once and have it appear on all logo-ready products.
  • Pre-built, ready-to-use product content such as videos, product collections and news.
  • Integrated social media tools to help distributors better connect with clients.

     

    This year, nearly one in 10 U.S. Internet users will go online exclusively through a mobile device, according to a new eMarketer report. And by 2020, there will be 5.5 billion mobile users, representing 70% of the global population, according to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast.
     
    “With ESP Websites, distributors can meet modern business demands and present a best-in-class searching and shopping experience on mobile, laptop or desktop,” said Timothy M. Andrews, president and chief executive officer of ASI. “With estimates that mobile commerce this year alone will grow nearly three times faster than total e-commerce sales, it’s more imperative than ever for companies to offer professional, mobile-optimized websites.”

    At ASI Show® Chicago, Tuesday, July 12, through Thursday July 14, at McCormick Place, ASI will also offer demos of ESP Websites custom built packages at booth No.1136. Services available include pre-built custom design packages, seamless design integration and full customization options.

    For more information on ESP Websites call (800) 546-1350 or visit www.GetESPWebsites.com.

    About ASI
    The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info:www.asicentral.com.

     

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