TREVOSE, PA – April 7, 2010 – The Advertising Specialty Institute today announced the availability of copies of The Green Catalog, designed to capture business from environmentally-conscious buyers.
The Green Catalog, with a circulation of 135,000, has already sold over 100,000 copies and it sells out every year.
The book provides more than 120 eco-friendly items, ranging from gifts that grow (seed packets, seedlings and bulbs) to products made from fast-growing and renewable bamboo. Additional items include pencils made from recycled tires, water-powered clocks and stapleless staplers.
A price index in the back of the catalog makes it easy to choose products to match any client budget. Products are also grouped by easy-to-use categories, including food and drink, outdoors, trade shows, bags and briefcases, clocks and watches, office, sports, travel, and home.
The book ships free from now until April 15, and a free digital version comes with the print purchase. The front of each copy can be imprinted in full color with the distributor’s logo and contact information, and ASI offers this feature at any time throughout the year.
“It’s no wonder The Green Catalog consistently sells out,” said Timothy M. Andrews, president and chief executive officer of ASI. “Consumer interest in protecting our environment is on the rise, so the demand for eco-friendly products continues to grow. In fact, we now have a pavilion at our five super-regional trade shows dedicated to showcasing only green products.”
Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales. To see the study, click here.
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.