TREVOSE, PA – April 22, 2010 – The Advertising Specialty Institute today announced it has already pre-sold 70% of all available copies of the 2010 Media File, one of the industry’s most relied upon resources.
The world’s largest promotional products catalog is an essential sales and sourcing tool for sales professionals and their top customers. The 55th annual edition of Media File contains thousands of products from hundreds of suppliers in all price ranges. Price and product indexes make it easy to choose products to suit any client’s budget and every promotional objective.
The ever-popular book contains every product imaginable, from aprons, beach balls and computer gadgets to whistles, wristbands and wine accessories. Green products, unique items and even a special wearables section make it easy to customize any sales campaign.
Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales.
“For decades, distributors have relied upon Media File as their single most powerful sales catalog,” said Timothy M. Andrews, president and chief executive officer of ASI. “This is the industry’s yearbook, the one to give to your very best clients and to display at the front of your showroom. You’re certain to turn to this book again and again to research and generate ideas – and close sales. With hundreds of pages and thousands of products, Media File is far and away the top market standard.”
The front cover of each hardcover book can be imprinted in full color with the distributor’s logo and contact information, and ASI offers this feature at any time throughout the year.
To order Media File online and to see sample pages, click here. For more information and to learn about special offers, contact Dan Brown, director of marketing services, at firstname.lastname@example.org or at 800-546-1392.
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.