Wearables Talk

Age of Comfort

7/14/2016

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Age of Comfort

Lauren Cocco, director of merchandising for Vantage Apparel (asi/93390), talks about why athleisure apparel is so popular and how distributors and decorators can take advantage of the trend. Cocco heads up the design team at Vantage and is responsible for the company’s in-stock collection as well as custom apparel projects for their clients. She translates retail trends for corporate buyers and routinely designs quality, fashionable apparel styles that work for multiple types of logo branding and imprinting processes. As Vantage’s embellishment specialist, Cocco also works closely with customers and clients to marry their branding objectives with the latest looks in logoed apparel.