WEARABLES TALK

WEARABLES TALK

In Wearables Talk, we chat with some of the biggest names in decorated apparel, sharing easy-to-implement and effective strategies for growing sales, increasing productivity, improving marketing reach and more. A companion to Wearables magazine with 10 episodes a year, the podcast is an indispensable resource for distributors and decorators in the industry.

Hosted By: Theresa Hegel

Produced By: Kaleigh Medici

A Primer on PromoChat

4/3/2018

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A Primer on PromoChat

We talked with Jay Busselle, director of sales and marketing for Printa Systems, about the weekly Twitter chat he founded and facilitates. PromoChat is a lively discussion of an array of promotional and apparel-related topics that has attracted a loyal following of industry professionals. In this podcast, Busselle shares why he launched the chat and how other promotional professionals can use social media to their advantage.

Smart Staffing Solutions

11/15/2017

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Smart Staffing Solutions

Chuck Solomon is the co-founder of LineHire, a software firm that helps companies with hiring. In this episode of Wearables Talk, he shares some expert tips on recruiting and retaining high-quality employees.

Taking a Look at Fashion Trends for Fall and Winter

7/25/2017

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Taking a Look at Fashion Trends for Fall and Winter

In this episode of Wearables Talk, we talk to Roxanne Carne, a personal stylist, who gives us insight into the upcoming style trends of 2017. She’s a fashion expert that has been helping people feel confident about wardrobe styling for over four years.

A Guide to Business Success

7/24/2017

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A Guide to Business Success

In this episode of Wearables Talk, we check in with Ryan Moor, founder of screen-printing supply company Ryonet. Moor talks about his new book “Made to Make It” and what it takes to grow a successful screen-printing business.

Saving Elephants

6/13/2017

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Saving Elephants

In this episode of Wearables Talk Jay Reid, head of production at Ivory Ella, talks about the brand’s meteoric rise and why stylish apparel and charitable giving go hand-in-hand, especially for millennials.

The Importance of Industry Education

5/24/2017

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The Importance of Industry Education

In this episode of Wearables Talk, Erich Campbell talks about his new role as partner relationship manager with DecoNetwork, and why industry education and training are so important for apparel decorators.

How to Avoid Social Media Fails

4/13/2017

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How to Avoid Social Media Fails

In this episode of Wearables Talk, Julia Angelen Joy talks about some common mistakes brands make with social media and gives pointers on how small-business owners can avoid the same pitfalls. Joy holds two marketing degrees and an MBA and has 20 years of experience in public relations, community engagement, fundraising and marketing.

When Is It Time to Buy?

3/1/2016

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When Is It Time to Buy?

Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new equipment. How do you know it’s time to buy an additional or replacement screen-printing press? What features on a new machine are must-haves, and which aren’t as important? Once you’ve made the investment, what are some best practices to ensure your new press powers your business for years to come?

A Quick Chat

12/10/2015

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A Quick Chat

Mark Ziskind, chief operating officer at CSE (asi/155807), talks about the role speed plays in the promotional products industry, and how the age of Amazon has changed the way business is done. He also explains why speed is no longer a differentiator for distributors and decorators.

Setting a Strategic Plan

2/23/2017

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Setting a Strategic Plan

Shahara Wright, a business law attorney and business strategist, talks about the importance of having a strong vision and concrete goals for your business. She explains how to work backward from your end goal and break it down into concrete steps toward success.

Top Wearable Tech Trends

1/27/2017

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Top Wearable Tech Trends

In this episode of Wearables Talk, Angela McIntyre, a research director at technology advisory firm Gartner, discusses some of the top wearable tech trends out of this year’s CES trade show and what they mean for the future.

One Decorator's Winning Ways

12/22/2016

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One Decorator's Winning Ways

In this episode of Wearables Talk, we connect with Nic Thomassen, creative director of Kotis Design (asi/244898). Kotis was one of the winners in the 2017 Wearables Apparel Design Awards, and Thomassen shares the secrets behind the shop's success, and speculates on upcoming apparel design and decoration trends.

Taking the Challenge

11/10/2016

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Taking the Challenge

In this episode of Wearables Talk, Kelley Waltz, owner of Sparkly Tees in Las Vegas, talks about why she decided to take the Wearables 30-Day Shop-Streamlining Challenge and how her productivity and efficiency improved after completing some of the expert strategies in the challenge.

The Social Sciences

9/27/2016

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The Social Sciences

In this episode of Wearables Talk, social media expert Marki Lemons-Ryhal talks about some of the latest trends in social media marketing and shares a few winning strategies for increasing your online reach.

Working With Wearable Tech

8/23/2016

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Working With Wearable Tech

In this episode of Wearables Talk, Gabe Grifoni talks about how wearable technology is being used in the workplace to boost productivity and increase worker safety. Grifoni is the CEO and co-founder of Rufus Labs, which makes the Rufus Cuff, a large-screen Android device that straps to the wrist.

Age of Comfort

7/14/2016

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Age of Comfort

Lauren Cocco, director of merchandising for Vantage Apparel (asi/93390), talks about why athleisure apparel is so popular and how distributors and decorators can take advantage of the trend. Cocco heads up the design team at Vantage and is responsible for the company’s in-stock collection as well as custom apparel projects for their clients. She translates retail trends for corporate buyers and routinely designs quality, fashionable apparel styles that work for multiple types of logo branding and imprinting processes. As Vantage’s embellishment specialist, Cocco also works closely with customers and clients to marry their branding objectives with the latest looks in logoed apparel.

A Closer Look at the Fashion Faceoff

6/9/2016

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A Closer Look at the Fashion Faceoff

Roy Wilbur, director of marketing and communications at Moore College of Art & Design in Philadelphia, explains why the school's fashion department decided to participate in the Wearables Fashion Faceoff contest and what the contestants gained from the experience.

 

Building a Better Screen-Printing Shop

3/31/2016

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Building a Better Screen-Printing Shop

Mike Blythe, owner of Blythe's Athletics in Valparaiso, IN, talks about winning Wearables Extreme Screen-Printing Shop Makeover contest this year. Blythe shares the most valuable lessons he learned from veteran consultant Charlie Taublieb, as well as his plans to continue to improve the shop's production department in the coming months.

Copyright and Trademark for Decorated-Apparel Sellers

4/1/2016

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Copyright and Trademark for Decorated-Apparel Sellers

Ruth Carter, a licensed attorney in Arizona with a practice that focuses on intellectual property, debunks some common myths and misconceptions of copyright and trademark law in this episode of Wearables Talk. Carter, selected for the Phoenix Business Journal’s 40 Under 40 in 2013, is the author of three best-selling books on the legalities of guerrilla marketing and social media. Listen now to get some common-sense tips on how to protect your decorated-apparel shop and what to do if your business receives a cease-and-desist letter.