Episode 79: How to Keep Your Brand Relevant During Change
Evolution is inevitable in business. Are you prepared?
American author John C. Maxwell once famously said: “Change is inevitable; growth is optional.”
If you’re looking to grow your business, but feel like you’re stuck spinning your wheels, maybe it’s time to take a good, hard look at your brand and identify ways to evolve.
In this informative Social Angle podcast, ASI Media’s Vinnie Driscoll is joined by brand industry expert and author Allen Adamson, of Metaforce, to discuss how companies can recognize when it’s time for a change, the importance of remaining relevant, and how social media plays a big part in your brand’s identity.
"Too many of us operate with an 'if it ain't broke, don't fix it' mentality." – Allen Adamson, Metaforce
If you’re looking to upgrade your business, and your brand equity, then this episode is for you!
Podcast Chapters (Available Only on Desktop)
1:16 Introducing Allen Adamson
5:03 Why companies should embrace change to stay relevant
10:01 Social media's importance to a brand
18:21 How to know when it's time to rebrand
41:25 Allen's favorite promo products
Watch on YouTube