COUNSELOR PODCAST – POWER ISSUE

COUNSELOR PODCAST – POWER ISSUE

In this series of podcasts, Counselor talks to some of the most influential people in the promo products market, as well as leadership experts from around the world. What’s their outlook for the industry? How will the market look different in 10 years? What are the biggest challenges that companies face today and how can they be overcome? How can leaders motivate their teams to find even greater success? All that – and more – in these one-on-one in-depth conversations.

Hosted By: Andy Cohen

Produced By: Kaleigh Medici

Power Issue Podcast - Episode 1 - Kindra Hall

6/29/2017

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Power Issue Podcast - Episode 1 - Kindra Hall

In this podcast hosted by Counselor’s Dave Vagnoni, 2017 Power Summit keynoter Kindra Hall talks about the power of storytelling in business. Hall explains how stories help leaders better connect with employees and help brands effectively relate to customers. A national champion storyteller, Hall is a former VP of sales who now shares her insights with business owners, executives and corporations.

Power 50 Podcast Episode 7: Emmanuel Bruno, BIC Graphic

11/10/2015

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Power 50 Podcast Episode 7: Emmanuel Bruno, BIC Graphic

In this seventh installment of the Counselor Podcast: Power 50 Series, Emmanuel Bruno explains how one industry challenge can be turned into an opportunity. “The order process we have in this market is too inefficient,” says Bruno, vice president and general manager of BIC Graphic North America (asi/40480). “We have to work together with technology – all of us – to make things more efficient. We’re still receiving orders by fax. We’re working like we were 20 years ago.”

Power 50 Podcast Episode 6: Jeff Lederer, Prime Line

11/3/2015

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Power 50 Podcast Episode 6: Jeff Lederer, Prime Line

In this sixth installment of the Counselor Podcast: Power 50 Series, Jeff Lederer details the importance of having capital support as a supplier in the promotional products market today. “One big challenge that companies have today is that you have to invest in inventory and still service customers at a high level,” said Lederer, president of Top 40 supplier Prime Line (asi/79530). “You need good financial backing to be able to do both.”

Power 50 Podcast Episode 5: Jo-an Lantz, Geiger

10/27/2015

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Power 50 Podcast Episode 5: Jo-an Lantz, Geiger

In this fifth installment of the Counselor Podcast: Power 50 Series, Jo-an Lantz explains why she thinks the pace of everything in the ad specialty market is picking up. “The Amazon model is really beginning to encroach on this business,” said Lantz, executive vice president of Top 40 distributor firm Geiger (asi/202900). “Traditional methods and approaches are shifting in this business and everybody really needs to adjust. There’s just less time in the whole supply chain.”

Power 50 Podcast Episode 4: Ross Silverstein, iPROMOTEu

10/20/2015

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Power 50 Podcast Episode 4: Ross Silverstein, iPROMOTEu

In this fourth installment of the Counselor Podcast: Power 50 Series, Ross Silverstein explains why he thinks a severely disruptive environment is coming to the promotional products market. “Technology is making it easier for companies to come into this market, and companies will do what’s in their best interest to thrive rather than just bowing to traditions,” said Silverstein, CEO of Top 40 distributor iPROMOTEu. “This will cause disruption and that’s ok. But it will be difficult for companies to survive if they don’t provide meaningful value to customers.”

Power 50 Podcast Episode 3: Norm Hullinger, alphabroder

10/13/2015

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Power 50 Podcast Episode 3: Norm Hullinger, alphabroder

In this third installment of the Counselor Podcast: Power 50 Series, last year’s Counselor Person of the Year Norm Hullinger labels the impact from nontraditional suppliers as one of the biggest challenges that the promotional products industry faces today. “The encroachment from offshore suppliers that aren’t truly investing in this market is something to contend with,” says Hullinger, CEO of alphabroder, the top-ranked supplier on Counselor’s Top 40. “It’s a problem for our industry from a safety perspective and it damages margins.”

Power 50 Podcast Episode 2: Bill Korowitz

10/6/2015

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Power 50 Podcast Episode 2: Bill Korowitz

In this second installment of the Counselor Podcast: Power 50 Series, current Counselor Person of the Year Bill Korowitz pleads with the industry to do a better job of educating marketers. “We have to get out of this perception of trinkets and trash,” he says in this podcast. “We need to tell more of the branding story and show the value of the medium.” Plus, Korowitz, CEO of Top 40 supplier firm The Magnet Group, details why he thinks industry companies need to hire younger employees and he opens up about the potential merging of supplier and distributor roles.

Power 50 Podcast Episode 1: Jason Robbins, ePromos

9/29/2015

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Power 50 Podcast Episode 1: Jason Robbins, ePromos

In this first episode of the Counselor Podcast: Power 50 Series, Jason Robbins of ePromos Promotional Products provides his outlook for the industry, discusses the future of e-commerce in the market, and shares what he thinks are the biggest challenges that companies face today. Plus, the newbie to the Counselor Power 50 list answers the question: Do distributors do enough right now to appeal to the changing needs of today’s buyers?