ASI Research

Part 4 of 4: What exactly are ad impressions

8/29/2016

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Part 4 of 4: What exactly are ad impressions

In this final edition of the ASI Research Podcast focusing on the 2016 Advertising Impressions study, Nate Kucsma discusses specifics about how impression numbers are calculated and discusses the perception of promotional products vs. other types of advertising from the consumer perspective.