ASI Research

Part 3 of 4: How long promo products are kept and why consumers hold on to them for so long

8/29/2016

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Part 3 of 4: How long promo products are kept and why consumers hold on to them for so long

In this 3rd part of the 4 part series on the 2016 advertising impressions study, Nate Kucsma discusses the longevity of promo products with consumers, the reason that they are held on to and what consumers do with products they don’t want.