ASI RESEARCH

ASI RESEARCH

In the ASI Research Podcast, ASI’s Director of Market Research will review some of the newest research findings in the promotional products industry, all with the aim of giving our members the tools to grow their business.

Hosted By: Nate Kucsma

Produced By: Kaleigh Medici

Advantages State & Regional Report: Behind the Numbers

4/25/2018

Download
Advantages State & Regional Report: Behind the Numbers

Advantages has just released its annual State & Regional Sales Report, featuring the promo revenue for all 50 U.S. states. To gain insights into the numbers, we sit down with Nathaniel Kucsma, ASI’s executive director of research and corporate marketing. How much did the hurricanes affect the South? What was his biggest takeaway from this year’s numbers? And how can you use this data to grow your sales? Find out all that and more in this online exclusive.

Marketing Research 101  - Part 1

3/6/2017

Download
Marketing Research 101 - Part 1

In this series Nate Kucsma, ASI’s Director of Marketing Research will speak about the importance of Marketing Research, how to conduct it and provide real-world tips members can use to implement it in their companies.

Part 4 of 4: What exactly are ad impressions

8/29/2016

Download
Part 4 of 4: What exactly are ad impressions

In this final edition of the ASI Research Podcast focusing on the 2016 Advertising Impressions study, Nate Kucsma discusses specifics about how impression numbers are calculated and discusses the perception of promotional products vs. other types of advertising from the consumer perspective.

Part 3 of 4: How long promo products are kept and why consumers hold on to them for so long

8/29/2016

Download
Part 3 of 4: How long promo products are kept and why consumers hold on to them for so long

In this 3rd part of the 4 part series on the 2016 advertising impressions study, Nate Kucsma discusses the longevity of promo products with consumers, the reason that they are held on to and what consumers do with products they don’t want.

Part 2 of 4:  State specific findings from the ASI Advertising Impressions study

6/7/2016

Download
Part 2 of 4: State specific findings from the ASI Advertising Impressions study

In this ASI Research Podcast, Nate Kucsma discusses state specific findings from the 2016 Advertising impressions study with specific insights on the importance of Green products and Made in the USA products.

Part 1 of 4:  An introduction to the ASI Advertising Impressions study

4/12/2016

Download
Part 1 of 4: An introduction to the ASI Advertising Impressions study

In this inaugural ASI Research podcast, our research director Nate Kucsma takes us through an introduction and key product findings from the 2016 ASI Advertising Impressions study.