Tip of the Week: Click here to listen to the podcast.
Do high gas prices and a weak dollar have you feeling a little depressed? Well, you're not the only one. Staff writer Katherine Schneider talks with Anna Johnson, owner of Phoenix-based Super Embroidery and Screen Printing Inc. (asi/339634), about how the current economic situation and increased fuel costs have affected her business. She'll also offer tips on how to stay profitable during leaner times. Click here to listen to the podcast.
Hot Apparel Topics At the closing session in the Wearables University education track, "Hot Topics in the Apparel Market," panelists covered price increases, product liability, eco-wear and decoration and issues in the supplier-distributor relationship. Panelist Ira Neaman, president of Vantage Apparel (asi/93390), said eliminating multi-vendor purchase orders would prevent mistakes from being made and distributors from having to absorb more costs. After the session wrapped, Wearables and Stitches Editor Nicole Rollender talked with David Hawes, brand architect for Geiger (asi/202900), about how distributors can offer more marketing agency-type branding services. Click here to watch the video.
Fashion Finds – Day One
Looking for the latest in promotional apparel? Wearables and Stitches Editor Nicole Rollender found some of the hottest wearables items on the show floor. Click here to watch the Day One video of Fashion Finds.
Fashion Finds – Day Two
Looking for the latest apparel to pump up your sales? Nicole Rollender, editor of Wearables and Stitches, and Hillary Braubitz, senior designer for ASI magazines, found some of the latest fashions in apparel supplier booths. In this Day Two episode of Fashion Finds, they show off what they saw on the shelves. Click here to watch Day Two of Fashion Finds.
Webinar: How to Increase Margins on Apparel
In an recent interactive and educational online session, Counselor magazine and a panel of experts, including Wearables and Stitches Editor Nicole Rollender, provided distributors with some concrete strategies for increasing their revenues and profits of promotional apparel for the rest of 2008. Couldn't make it to the session? We've got you covered. The webinar was recorded and is now available to be viewed at any time by going to www.asicentral.com. The event was titled "Sell Apparel at 50% Margins" and it was sponsored by Hanesbrands (asi/59528). Check it out now by clicking here.
From Cap America (asi/43792), its new Silencer Cap
features camouflage with an in-depth scene of tree bark
and leaves on a hunter green background.
It's safe to say that the camouflage "trend" has become its own permanent category. What was once hot has become a consistent seller across many markets from traditional hunters and outdoorspeople to fashion-conscious young people and everyone in between. So if you were previously on the fence about offering camo styles to your clients, we're here to say there's no time like the present.
Selling Tip: Camo comes in many different versions these days. It's available in traditional olive drab, photo-realistic hunting patterns, the new military digital styles and a host of colorful variations. When offering camo to a client be sure to show them samples of all the different types so they can choose the one that best fits their style and promotion.
You've no doubt heard of leg warmers, but how about arm warmers? How the style started is a mystery, but a perfect storm is our guess. It's likely a combination of designer women's outerwear sporting (we kid you not) short sleeves and the rising popularity in of Goth/Emo-style fashion. Mix in some cold, bare arms and the reappearance of the leg warmer and, suddenly you have arm warmers.
Selling Tip: We won't be upset if you doubt our theory, but arm warmers are a great way to extend the life of that favorite T-shirt into the fall or add a dash of color to an outfit. Great for any youth events or promotion; also perfect for fall and spring sports such as cheerleading and field hockey, where freedom of movement is needed but cold arms are not.
Available from Fox Run Sports (asi/55233),
these arm warmers are great at extending the life
of a favorite T-shirt as the weather grows cool.
Listen to ASI Internet Radio
A team of ASI editors have launched the first-ever ASI Internet Radio show. For a half-hour each Tuesday, we debate the most important topics facing the industry, as well as offer an off-beat look at the market.
If you missed any of our shows, don't worry. Recordings are available at asicentral.com/radio. And, don't forget to join us every Tuesday morning 10:30 a.m. Eastern time when we broadcast our radio show live. We'll be taking calls from the audience, so please call us at (215) 953-4979 to hear your voice on the air.
Attention Readers: Are We On Trend or Way Off? Distributors are a busy group, so we try to keep you updated on what's hot in apparel right now and in the near future. We'd like your feedback on how we're doing picking trends and providing information you can use. Please send an e-mail to Matt Histand, senior editor, at email@example.com, to let us know what you like and what else you'd like to see in this newsletter. Thanks for reading.
[ OUR FAVORITE WEARABLES ]
Rabbit Skins Toddler Contrast Color Double Ruffle T-shirt
Sell To: Great for any youth programs where you find little girls. Think everything from dance troops and daycare centers, to church organizations and corporate family outings.
Style Tip: The raw serge sleeves and bottom hem with contrast ruffle adds a feminine touch that separates this shirt from just another unisex tee. Available in a range of colors.
[ NEWS BRIEFS ]
Atlantic Afghans (asi/37325) released its new fall 2008 catalog. This 8th annual catalog contains the largest product offering in the company's history.
Broder (asi/42090) is expanding its offering of Columbia Sportswear. The new fall catalog will include the two new fleece jackets, Utilizer and Nordic Point, and two new soft-shell jackets, Single Track Soft Shell and Double Whammy.
Cap America Inc. (asi/43792) announced its new 45-Day Overseas Accelerated program. Typical custom overseas cap order take 60 to 75 days but its new program guarantees orders will ship 45 days after sample approval and prices that include up to 10,000 stitches of flat embroidery on one location as well as a free digitized design.
Magic Headwear (asi/68463) introduced its first apparel line, called Magic Activewear. The new line will include T-shirts, polos and hoodies in adult and youth sizes.
[ ASK AN EXPERT ]
Question: I have a customer who's looking for maroon or green blazers. I've looked but so far haven't found what I need.
Answer: We've found you a maroon blazer made of 65% polyester/35% cotton with two large lower pockets; it's listed as product LCDCMA and is available from Pride Uniforms Inc. (asi/79524). Also, look at product 32-328 from Branded Apparel Designs (asi/41560). This supplier offers blazers in green and hunter green (a great color for the upcoming fall season) as well as burgundy.
Selling Tip: Blazers can be decorated with embroidery or with a badge. The direction you go has a lot to do with your client and the requirements for the blazer. Just keep in mind it's easier to change the badge than to have the jacket re-embroidered.
Question: I've been searching for black/gold two-tone fitted baseball caps for youths and adults. Any suggestions?
Answer: We found the perfect hat for you. Try product 6236 from Augusta Sportswear (asi/37461) for the youth sizes. It's a six-panel mesh cap with tricot backing. The supplier also carries adult sizes listed as product 6235. For other adult-sized mesh caps in black/gold colors, check out product 27-080 from Otto International Inc. (asi/75375). Otto manufactures a 65% polyester/35% cotton hat that works too.
Selling Tip: Finding the right off-the-shelf cap to suit your client's needs can be tough depending on their colors. In those cases you may do well to consider suppliers that have custom cap programs. Turnaround time and additional prices can be very reasonable.
[ WEARABLES TERMS ]
Decorating - Terms you should know:
Appliqué: Shaped pieces of fabric sewn onto one another for decoration that adds dimension and texture. Designs with appliqué are economical because they reduce the number of embroidery stitches needed to fill the design area.
Debossing: A depressed imprint created by a machine pressing a dye into the surface of fabric or material. Popular in leather decorations.
Embossing: A surface effect achieved on fabric by means of passing cloth through a series of engraved rollers that impart figures or designs to its surface. Rollers work through heat and pressure.
Emblem: Logo or design with a finished edge, commonly an insignia of identification.
[ SHOW LIST ]
Aug. 7-9: The Imprinted Sportswear Show, Schaumburg, IL
For more information, call (800) 933-8735 or visit www.issshows.com.
Aug. 13: UMAPP Room Show, St. Paul, MN
For more information, call (651) 734-9767 or visit www.umapp.org.
Aug. 17-20: Alberta Gift Show, Edmonton, Alberta, Canada
For more information, call (888) 823-7469 or visit www.albertagiftshow.com.
Sept. 4-6: The NBM Shows, Minneapolis
For more information, call (800) 669-0424 or visit www.nbmshows.com.
Sept. 22-26: The ASI Advantages Roadshow, Phoenix; San Diego; Irvine, CA; Ontario, CA; Van Nuys, CA
For more information, call (800) 546-3300 or visit www.asishow.com.
Oct. 13-17: The ASI Advantages Roadshow, Minneapolis; Des Moines, IA; Omaha, NE; Kansas City; St. Louis
For more information, call (800) 546-3300 or visit www.asishow.com.
October 15-18: DMIA Print Solutions Conference & Expo, Atlanta
For more information, call (703) 385-1335 or visit www.sgia.org.
Wearables Style and Wearables are trademarks of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. Copyright 2008, ASI. All Rights Reserved.
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