New Mexico State University has gotten into the beer branding game. NMSU teamed up with Bosque Brewing Co. to release Pistol Pete’s 1888 Ale, the school’s first officially licensed beer.
Debuted in Bosque’s taproom in Las Cruces, NM, on August 17, the beer is named after the Aggies’ official mascot and bears no connection to Louisiana State University basketball great, “Pistol” Pete Maravich. The “1888” is a reference to the year the university was founded.
Officials at NMSU decided to license a beer as part of a plan to build greater buzz around the school’s brand and to generate more revenue as funding becomes an increasingly difficult challenge at universities throughout the U.S.
Watch as Product Editor Joe Haley presents a variety of fun and unique promotional products, with ideas for how these items can be used to help you increase sales, raise awareness, promote an event, draw attendees to your booth at a trade show and much more.
‘A Shirt With a Purpose’
Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are donating 100% of the proceeds of their branded “Texas Forever” T-shirts toward Hurricane Harvey disaster relief. The navy shirts with white lettering are available on the Gaines’ Magnolia online store shop.magnoliamarket.com/. They’re made of poly/cotton/rayon, come in sizes S-XXL and cost $26. The promotion will run until September 30.
Logos are essential for causes and organizations, so don’t hesitate to put them on a variety of items to help draw attention to your mission. Contact your distributor for more information on the products shown here.
PINK POWER Inside this pink ribbon kit are 20 embroidered peel-and-stick appliqués, one embroidered HOPE Awareness keyring and one embroidered luggage tag. asi/90160
LIGHTEN UP Pump up the crowd at the next awareness event with a custom LED sound/motion activated wristband. Light can be steady or pulsate to sound. asi/67451
SAVE THE DATE With a custom 13-photo wall calendar, an organization can have its cause in front of donors and volunteers 365 days a year. asi/50873
DRIVE THE MESSAGE Publicize a cause around town with an 11.5-inch x 15-inch double-sided pennant-style custom car flag. asi/80228
Dec. 2/Special Education Day
President Gerald Ford signed the Education for All Handicapped Children Act, which required public schools to provide equal access to education for children with physical and mental disabilities, and that special services for these students would always be made available. Schools and community centers could use awareness stickers, magnets and headwear so recipients can show their support for special education efforts.
Dec. 3-9/National Influenza Vaccination Week
The Centers for Disease Control and Prevention established this to stress the importance of receiving the influenza vaccine, particularly for those at highest risk of flu complications such as the elderly and children. Healthcare facilities, schools and pharmacies can market their services with branded signage and mailers. Give out fun items such as stickers, temporary tattoos and lollipops for younger vaccine recipients.
This is the perfect time to distribute fourth-quarter gifts to your clients and employees. Food and candy to be shared both at home and at the office is always appreciated, as are trophies and awards for a job well done. Also consider high-end professional time planners with debossed personalization for use in the coming year.