Promo Items Add Buzz to Conference When Inner Circle Labs hired Kennedy Events Circle to manage its first social discovery conference, Glimpse 2012, the event management company faced the daunting task of taking a standard hotel conference room and infusing it with a vibrant spirit to match that of its entrepreneurial and forward-thinking audience.
"The audience was a ‘who's who' of the media and technology communities," says Kennedy Events' partner Paige Buck. Companies and products in the social discovery space seek to connect people with new places, people and products based on their social interactions and interests.
"The Glimpse stage is meant to bring to life conversations that would happen over drinks – casual, unique, unrehearsed and valuable," according to the Glimpse conference website. Glimpse 2012 covered a wide array of subjects, including social discovery in lifestyle and entertainment, dating, and building of new social discovery products.
The conference brought together company founders, executives and industry experts at the forefront of creating new technologies for social networking and mobile apps. The speakers and panel discussions revolved around "anything and everything online," says Buck. "Speeches and panel discussions were insightful, making for an engaging conference."
The result was a one-day event that generated a huge social media buzz. "Glimpse trended nationally on Twitter, among top national headlines," says Buck.
Despite the digital focus, many of the companies that presented turned to promotional products to help convey or reinforce their brand message to the approximately 250 people who attended. Attendees received a conference cross-body bag which contained the Glimpse logo on one side, and the San Francisco cityscape silkscreened in red on the other. "The bag was just a simple, canvas tote, gender-neutral and useful," says Buck, adding, "I use it all the time." One conference attendee said people came up to him on the street to ask where he got the bag and what the event was, notes Buck.
Other top sponsors at the conference offered clever giveaways. "Sometimes it wasn't just the items themselves, but their placement," says Buck. MeetMe, a social platform, collaborated with the conference venue to have branded MeetMe coffee mugs stacked by the coffee machine all day, and to wash and return the clean mugs to attendees' place settings so they could reuse them and take them home. The stacks of mugs repeated the MeetMe logo over and over, reinforcing the brand name.
TripIt, a social and mobile app for keeping travel plans together and accessible, gave branded passport holders to conference guests who visited their booth. And Waze, a traffic and navigation app, gave attendees a branded iPhone stand that mounts to the car window a safe, visible distance from the driver, so the phone can function as a GPS device. Schemer, a Google spinoff that helps users share and discover things to do (like exploring a new city), offered cookies glazed with the Schemer logo at the dessert table.
Attendees were encouraged to pose in front of a "step and repeat" backdrop bearing the conference and sponsors' logos. "At the end of the day, after cocktails, people grouped together and took fun photos, which resulted in great images of people connected with the brand, and great publicity for the conference," says Buck.
As people posted their photos to their own networking sites, the images showed people who hadn't been there what they missed. "Also, creating inexpensive vinyl wall decals with the client's logo is a great way to make your mark on an event space without busting the budget," Buck adds.
Promotional products added to the buzz and energy of the conference, says Buck, adding, "The sponsors at this conference hit the nail on the head in their selection of promotional items."
Tell Us How Promo Products Worked For You
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Logoed Golf Cap Generates Support
KPMG, an audit, tax and advisory services firm, worked with their ad specialty distributor to develop a brand-boosting marketing campaign. Together, they created a tagline – “The Right Team” – and recognized that it was a natural segue to a sports marketing effort.
They decided to link it with golf to create impact and brand awareness through the game. Through the collaboration, they produced a navy blue imprinted cap and established a website at www.golf-kpmg.com. A charitable aspect with a link to their Family for Literacy program (KFFL) was also added. They connected the marketing effort with both KFFL and First Book, a nonprofit that supports childhood literacy through book donations, and named it Blue for Books.
As the program developed, pro golfer Phil Mickelson lent his support to the effort and began to wear the hat, which was dubbed "Phil's Blue Hat" at tournaments and media events. It quickly became a popular item among fans.
Now, for every piece sold, Blue for Books donates three brand-new books to kids in need. In the past two years, they've sold over 10,000 hats and donated 30,000 books. KPMG has also signed golfer Stacy Lewis, who wears her own cap style that's now for sale on the website.
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National Mentoring Month
A community outreach program is in order for this month. Your talented staff has the experience and expertise in a variety of disciplines to pass on to students in high school and college. Contact area schools to offer your services. You can profile mentees on Facebook and your company website through video interviews. Blog about the experience, and make sure the press knows about it. More than anything, don't forget logoed products like polo shirts, padfolios, pen and pencil sets and more. Your distributor partner can help you work out all the details.
3 Drinking Straw Patent Anniversary Here's a fun idea for a promotion: Celebrate the 1888 invention of the straw by Marvin Stone. Back in the day, it was made of Paraffin-covered paper. Today, most straws are plastic. You can use imprinted drinkware that includes a straw. This lighthearted effort will surely be a memorable one. Include your employees with a cocktail hour complete with logoed cups
14 National Clean Off Your Desk Day
You might have a client who is in the running for world's messiest desk. If so, today's a perfect day for a drop-in visit. Remind clients about the importance of de-cluttering their workspace, and bring along some logoed desktop accessories like organizers, calendars, calculators, etc. Call your distributor today to discover the latest products in this category.
23 National Pie Day
National Pie Day was first recognized in 1975, and today it still makes for one delicious promotional opportunity. Pop in on your clients with a fresh-baked pie as a symbol of your appreciation of their business. Bring along coffee and imprinted coffee mugs. You can also leave them with a logoed pie server.
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Bug Bands Will Keep The Mosquitoes OFF. No Deet, Safe for Kids, Made in the USA. asi/80345
Die-Cut 2" x 2" White Removable Vinyl Stickers: Stick ‘em anywhere! Great for schools and mailers! asi/89791
Diamond Cosmetics offers professional health and beauty products providing companies with high quality cosmetic items for Corporate Sponsors of Women's Events, clothing, shoes & accessory manufacturers, health and medical companies, entertainment industry, media, and many more industries and institutions. asi/49640
Custom Holiday 3-Box Tower RH303X
Dazzle them with delights
Spread holiday cheer to clients and colleagues with scrumptious brownies in three sizes, chewy cookies and a sampling of delicious bars. Your full-color logo is printed on the gift tag. asi/53518
Belgian Milk Chocolate Covered Oreos!
Looking to really indulge your clients? Mid-Nite Snax introduces this elegant box filled
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Decorate your Oreos with White or Dark Chocolate drizzle, nonpareil sprinkles or foil wrappers.
You can even choose your sprinkle or foil color to match your corporate colors or theme. Each box is wrapped with a beautiful satin bow. Item# EOBT-NPX is shown with holiday colored sprinkles and a silver bow. asi/53518
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