Office Items Get the Job Done for Staffing Service
On-the-job training is an essential part of business, but what about on-the-job marketing? It works for creative-staffing firm The Boss Group. The company makes sure to provide the talent it places with plenty of Boss-branded goods to use in the offices where they�re working.
Jenna Stone, director of marketing and communications, says that Boss contractors frequently work alongside people who were placed by competitors. The two groups have even been known to compare promotional gifts from their respective staffing firms. �We had a case where one of our contractors actually sent us pictures of his cube with all of our items and his neighbor�s cube with a competitor�s items,� she says. �So there does seem to be, on the talent side, the need to keep up with our competitors in showing that we appreciate and value our talent partners that we place.�
Boss� current gift bag holds an oversized mug, a couple cool translucent pens and a generously sized notepad, all imprinted with the company�s logo. �We wanted something that stayed on the desk, that was functional, and that was sort of simple � something they�re actually going to use,� Stone says.
She adds that Boss� salespeople also use the gifts to facilitate sales calls. �The salespeople just like to have something in hand,� she says. �Often they use it as an occasion to get a visit with a client. They say that they�re bringing them something and want to drop it off, and that enables them to get some face time.�
Music Wristband Keeps Indie Label in the Mix Last year, independent label Bluhammock Music created the first ever Blu Party to showcase its artists and keep live music in the mix at upscale events in the Hamptons. This August, the second annual Blu party was held at an exclusive estate in Watermill, NY, in conjunction with the Hampton Classic horse show. The party featured live performances by The Break and Repair Method (fronted by Paul Doucette, guitarist of Matchbox 20), and Swedish sensation Kristoffer Rangstam.
To keep attendees� minds on the Bluhammock brand, the label encouraged everyone to wear blue to the event. In addition, they presented guests with a branded jump-drive wristband loaded with a generous sampling of music by Bluhammock bands. Both the wristband (blue, of course) and the presentation tin featured the company�s logo.
�We came up with the idea after attending a Matchbox 20 concert,� says company COO Katie Roberts. �It was brilliant � they sold jump-drive wristbands of the live performance. We thought it was a perfect, cool, new way to present people with our music.�
The party was a true-blue success, and attendees loved the wristbands. Most had never seen a jump-drive wristband, and they loved the fact that they could take home a lot of music without having to carry around a CD.
�The goal was to provide our VIPs and guests with a sampling of all of our music, so they could understand our label and our artists,� Roberts says. �We feel as though we totally fulfilled our goal, because we not only provided them with our music, but we did it in a way that was hip and cool and consistent with our brand.�
Here are some hip, new product ideas to pump up your next promo:
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