Cover Story Promo Products – and Lance Armstrong – Garner Support for Biking Industry When Lance Armstrong tweets, people listen. The cycling tour de force gave the newly created People for Bikes (PFB) group instant credibility last April when he Tweeted his over 2 million Twitter followers to sign a pledge supporting their goal to make the U.S. more bike-friendly, and spread the joy of cycling.
“Millions of Americans ride bicycles, but only very few speak up on behalf of making riding safer or more convenient,” says Tim Blumenthal, president of Bikes Belong Foundation, a bike advocacy coalition sponsored by the bike industry, which sold $5.6 billion in bikes and equipment in 2009.
Promo Man Takes Flight
There's a new superhero in town and his name is Promo Man. In his YouTube debut, "The Adventures of Promo Man: Promo Man Saves the Day," the dapper caped crusader helps a struggling businesswoman get her business off the ground by showing her how promo products beat prime-time TV, radio and print advertising as the most cost-effective advertising medium available. Along the way, he kicks a little TV butt.
Click here to watch Promo Man's first video and feel free to circulate the link. Click here to check out Promo Man's website.
THE JOE SHOW The Joe Show reveals some of the latest products
and promotional ideas available in the market today. Click here to see a brand-new edition of The Joe Show.
Win $100 & Gain Access to Great Ideas
Sign up now and enjoy The Joe Show, where our very own Joe Haley features cool new promotional product ideas. Access case studies in every industry that showcase the hottest new marketing campaigns. You can even submit your own case studies and be eligible to win a $100 MasterCard gift card. Plus, network with other businesspeople looking to pump up their marketing efforts. Click here to get started today.
CASE STUDY OF THE MONTH
Blippy Finds Fun in Nail Clippers
The leadership team at Blippy, a social media site where users post and follow each other's notes about what they are buying, was looking for a fun and slightly off-kilter promotion to get people to sign up for the service. Sort of a Twitter for shopping, the site lets users help each other find good deals, so it made sense to draw people to the site with a fun freebie.
Want to BOOST your promos? You'll LOVE these 33 HOT NEW PENS!
Always a favorite promo product, pens are used by everyone, every day!
With bright new colors, and stylish new designs in plastic and metal,
you're sure to find the perfect pen for any promo! Even better, these
pens are priced at incredible LOW PRICES! Now that's something to
Only from All-In-One, the Write Choice!® asi/34256
Gift Cards Provide incentives to customers, reward your employees or thank a favorite vendor by providing the ever-versatile gift card. Whether it's for sporting goods or a meal at a popular eatery, there's a card to fit every situation.
Solve This Dilemma
Every month, Successful Promotions will launch a new contest where we ask you, our readers and Facebook fans, for your most creative ideas for solving businesses' dilemmas. Each entry should be 50 words or less and a promotional product must be part of the solution to the weekly challenge. Send all entries to firstname.lastname@example.org by the specified deadline in order to qualify for a free gift. Winners will be randomly selected from all entries.
April showers bring umbrellas! A great promotional product for those rainy days, these compact and stylish umbrellas fit the budget. Available in black and blue. Order now and receive EQP PRICE of $6.00(R) on item# UM4 (use coupon code: FREEUM4, good through 3/31/11 MOQ).
Celebrate Earth Day – April 22. A promotion that's good for the environment and helps preserve the earth. 250 Cards Only $1.59(C). - ASI 5-Star Supplier asi/42989