Eight Earthy Marketing Ideas Earth Day is April 22, which begs the question: Do you have what’s needed to field an eco-friendly marketing effort? Here are eight ideas to help you develop your company’s environmental awareness into an effective Earth Day marketing campaign.
Plant a Message – Say "Come Grow With Us" to customers by labeling seeded promotional products to get your Earth Day message across. Choose from a wide variety of plantable products that can be mailed or hand-delivered, including seeded postcards that customers tear off and plant to grow colorful wildflowers. Calendars printed on seeded paper can be planted at the end of each month. A business card can be produced on full color seeded paper. All of these items have the capacity to display your message in vibrant hues, and once they’re planted, the colorful results linger on.
Tee Off for Earth Day – At your next golf tournament, hand out biodegradable golf tees packaged with a customized wraparound imprint that can be illustrated to "tee-off" current sales campaigns or to introduce new products. The promotional tees are made from corn which biodegrades three times faster than wooden tees, and when the tees get left behind, they won't splinter and cause blade damage when chopped up by golf-course mowers. If you’re playing around water, add another eco-dimension by offering biodegradable golf balls that can be left in place if they land in water hazards.
Bag New Customers – Experts estimate that if used once a week, four or five reusable grocery bags can replace 520 plastic bags a year. Many reusable bags are biodegradable, including ones made from woven hemp which is also resistant to mold. Add your logo and a "Shop With Us" message before handing out these reusable promotional greenies at your trade show booth.
Write-Up Sales – Biodegradable pens with vividly colored barrels and striking trim will add Earth Day excitement to sales calls. Eco-conscious customers will be anxious to accept these promotional pens from your sales team when they find out they can toss them in the trash can with impunity once they’ve outlived their usefulness. They’ll biodegrade anywhere, and their carbon imprint is 22% lower than conventional pens.
Keep It Healthy – Offer health-conscious customers a recycled mouse pad with an antimicrobial surface with a sublimated "Let’s Build A Healthy Relationship" Earth Day message. This mouse pad will attract interest by using its antimicrobial properties to keep computer areas germ-free. Health organizations, medical facilities and doctors’ offices are just a few of the health-related customers who will appreciate your campaign efforts when accompanied by this promotional gift.
Dress-Up Retention – Develop an Earth Day customer retention program by awarding recycled promotional clothing to repeat customers. Add a "We Appreciate What You Do For Us" message that lets repeat customers know you’re rewarding them with eco-friendly clothing that’s produced with less fossil fuels, creating less waste and fewer carcinogens.
Grow A Customer – Try something different with a beautiful desktop terrarium that’s guaranteed to garner prime space on your client’s desk. The terrarium provides a perfect home for plants that thrive in indirect light and grow with little effort.
Light the Way – Let your sales team impress potential clients with a "We’ll Light The Way For You" Earth Day message by handing out eco-friendly light-crank LED flashlights that will keep your customers safe during power outages. For extra impact, choose promotional brands that include AM/FM radios, headphone outlets, emergency sirens and cellphone chargers.
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Hotel Celebrates With Party & Promo Products
Marriott Hotels recently hosted an interactive cocktail party to celebrate their global marketing campaign, Travel Brilliantly.
The party was designed to reflect the Travel Brilliantly manifesto, where map patterns were placed on a variety of items including cocktail glasses, coasters, napkins, servers’ aprons and gift bags.
Marriott Hotels decided to use branded material to communicate its new verbal and visual identity, which was rolled out globally in July. To signal industry change, Marriott Hotels worked with their distributor partner to develop a new look featuring a series of maps and travel-inspired patterns.
The canvas gift tote bags for the San Francisco Travel Brilliantly launch were filled with a travel charger for mobile devices, a branded USB, press materials and photos. Other branded items produced for the campaign included on-property elements such as key cards, flags, "do not disturb" hangers and in-room directories.
Want to celebrate a company milestone or other festive event? Contact your promotional products partner to help design a theme and deliver the best logoed items to highlight the occasion.
Planning a company party, campaign launch or other important event? Make sure to work with your distributor partner to choose the perfect promotional items that will make any party a memorable one.
Protect & Serve Cotton canvas apron has a neck strap, adjustable tie waist straps and 5" H x 6" W front pocket. Ideal for cooking classes, food festivals and corporate BBQs. asi/52840
Come to the Table Fitted round table throw with full-color full bleed, dye-sublimation is flame retardant, machine washable and wrinkle resistant. Measures 29.5" height x 31.5" diameter. asi/87188
Swag Bag Colorful 8" x 10 1/2" bag is foil stamped for added flare. Made from 100% recycled content. Perfect for retail shops, promotional packages and trade shows. asi/35290
Party Essential This napkin is environmentally friendly and can be debossed, embossed, hot stamped or silkscreened. Unlimited number of imprint colors available. asi/35375
Wine and Dine Vinello stemless 12 oz. wine glass is made from BPA-free, shatterproof plastic, and is top shelf dishwasher safe. Great for weddings, wine festivals and wine tastings. asi/30270
Classic Cup Game Day Event Cup is 16 oz. and BPA free. Perfect for barbecues, tailgates, fairs and festivals. Large opening for easy cleaning and filling. asi/66887
National Military Appreciation Month
With so many men and women serving in our military, either overseas or at home, May is the month to appreciate and honor them. Businesses can get involved by sponsoring welcome receptions for soldiers returning home from deployment. In addition, you can partner with local school or sports organizations to help service men and women plan surprises for their families. Also, pay special attention to May 9 which is Military Spouse Appreciation Day. And throughout the month, recognize local soldiers on your website, Twitter feeds and Facebook pages. There is a slew of patriotic promotional products that your distributor partner can get logoed for you.
8 No Socks Day
Here’s a fun idea, ask everyone to come into the office today sans hosiery. Encourage employees to wear sandals, boat shoes, sneakers, etc. without socks. During an appreciation luncheon, you can hand everyone a pair of socks that they can don the next day. Your distributor has the resources to secure you any number of different styles.
19-26 National Backyard Games Week
The cool thing about backyard games is you don’t need to be a seasoned pro to be able to compete. Use this week to have a company picnic or networking event for your clients. Your distributor can get you a variety of logoed backyard games, like bean bag toss, that can be given to participants.
26 Memorial Day
Your business can participate in local events and parades by handing out American flags, logoed bottles of water and other products throughout the day.
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Diamond Cosmetics offers professional health and beauty products providing companies with high quality cosmetic items for Corporate Sponsors of Women's Events, clothing, shoes & accessory manufacturers, health and medical companies, entertainment industry, media, and many more industries and institutions. asi/49640