Here’s one reason why your company should go green: A majority of consumers across 60 countries say that they’re willing to pay more for products and services from companies that are committed to positive social and environmental impact, according to a new Nielsen global study of 30,000 consumers. More than half of the respondents say they have purchased at least one product or service in the past six months from an environmentally or socially responsible company.
“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” says Amy Fenton, global leader of public development and sustainability at Nielsen. “This behavior is on the rise and it provides opportunities for meaningful impact on our communities, in addition to helping to grow share for brands.”
Other studies also have shown that companies who promote their environmentally friendly initiatives have experienced an increase in their bottom lines. For example, after implementing eco-friendly practices like recycling and reducing gas use, both Target and Walmart reported a 20% increase in sales.
Want to highlight your company’s eco-consciousness to both employees and consumers? Here are some ideas to get started.
Give out environmentally friendly gifts at company celebrations. Employees and clients love logoed gifts at anniversary parties, celebrations and board meetings. Why not gift them with something environmentally friendly? That’s what executives at Chili’s recently did at their General Managers Conference.
During the conference, Chili’s wanted to show their appreciation to all of the managers’ support teams back home. The conference’s theme was “This is 40: Celebrate the Legacy, Experience Destiny.” With this theme in mind, Chili’s worked with a promotional products distributor and chose plantable seed bombs as their special gift, because it represented the theme of longevity. Chili’s executives got the names and address of nearly 2,000 employees and mailed out the bombs right before the conference so that they would arrive while their managers were away. The bombs, which when planted would sprout beautiful pink and green flowers, included a biodegradable gift tag displaying the conference’s theme and thanking employees for their support. “We wanted a gift that lived past the conference – that would also live on and one that would, in a small way, make the world a better place,” a Chili’s manager said.
Besides giveaways, there are many other ways to tout your company’s eco-friendliness at conferences, trade shows and events. For example, at golf outings, you might switch to eco-friendly golf tees, biodegradable score cards and pencils, and hand out organic cotton T-shirts as prizes. In the boardroom, consider providing eco-friendly pads and pencils.
Get involved in an environmentally friendly cause. Check out what type of activities are going on in your company’s area. Nonprofit groups frequently sponsor events to clean up local parks, hold recycling drives or build awareness for environmentally friendly practices. Contact these groups and see if there are opportunities for sponsorship of events they are planning, and be prepared to give out plenty of green-themed swag to attendees. Can’t find an event to participate in? Check with schools to see if they’re planning a tree-planting event, and bring seeded bookmarks to give out to students who participate in the ceremony.
Be sure to promote your participation in advance via social media and through inexpensive mailings. For example, you might send out invitations for the event on postcards printed on biodegradable seed paper. You should also take lots of pictures of your employees at the event, and post them on the company’s Facebook, Twitter and LinkedIn sites.
Even if you don’t participate in an event that’s open to the public, consider holding a green event celebration for employees at your company. It’s a fact that employees, especially millennials, seek out companies to work for that are environmentally responsible. “Green initiatives are known to improve employee morale and loyalty,” the Nielsen study reported.
Earth Day Promotion a Big Win for Retailer
Before you know it, spring will be here. Help your clients celebrate Earth Day (April 22, 2016) with an eco-friendly promotion. There are thousands of environmentally friendly promotional products available, from seed paper that can be planted after it’s mailed to a client to eco-friendly apparel and bags to biodegradable water bottles.
Before Earth Day last year, one promotional products distributor had a client in the retail industry that wanted to show off the fact that it had gone green to clients and companies it wanted to do business with. Over the course of the spring months, it sent monthly mailings to top clients that included the message “Go Green With Us.” First, it sent a reusable custom mug branded with its logo and explained how their clients could be more eco-friendly (and cut costs since they wouldn’t have to buy styrofoam cups) by using the mugs.
The next month, the client sent out recycled paper barrel pens with the same “Go Green With Us” message. It let the clients know that the cool, click-action ballpoint pen has the same long-lasting shelf life of similar pens, but wouldn’t clog up landfills like other pens would. On the final month, they sent out nonwoven bags branded with the same message. Included with each of these mailings was a fact sheet talking about the company’s eco-friendly practices. For example, it said that it had switched to more energy-efficient light bulbs, reduced paper waste and installed water faucet motion sensors in the company restrooms.
Not only were the retail client’s customers thrilled about the freebies and impressed about the company’s green initiatives, but many called the client asking for extras, which really helped them further their business relationships. “Plus, now all of these happy customers are carrying around bags with the retail client’s name on them,” the distributor spokesperson said. “That’s a really big marketing win.”
Promote your next green campaign using these Earth-friendly products. Contact your promotional products distributor for more information.
Business Blossoms This Bloomin ballistic is made from a mix of annual and perennial wildflower seeds and 100% post-consumer recycled paper – just throw and grow! Bags of three or six bombs come in either a blank or one-color printable organic cotton bag, with instruction card inside. asi/40646
It’s Da Bomb Clamshell made of 100% recycled materials contains a mini tree grow kit and a three seed bomb kit (seed bombs are made from a mix of annual and perennial wildflower seeds and 100% post-consumer recycled paper). Perfect for any eco event/promotion. asi/84495
Flower Power Forget-me-not flower seeds in business card packet is made from post-consumer recycled paper. Seeds are planted, and the packet envelope is saved just like a business card. Grow your business. Be green, be unique, be remembered! asi/75760
Plant a Tree Let tree cards identify your brand as a leader in the green movement, while rewarding customers with an eco-incentive – planting trees for environmental restoration. Consumers can plant a tree in their name and learn of their contribution in the reforestation project. asi/70303
Season’s Greetings Happy Holidays-printed plantable seed card is printed in full color on white wildflower paper, and packaged in a 100% recycled envelope. Card is 6" x 9" open. Made in the USA. A variety of other styles available. asi/74930
Garden Party The detachable tote bag has a folding seat, spade, weeder, hand rake and gloves. Tools can be stored on the exterior side and cellphones, water bottles and more in the bag. Imprint this garden kit with your logo today! asi/66887
While St. Patrick’s Day, 17, is an ideal time for pubs and bars to run promotions there are plenty of other opportunities at hand. March is Employee Spirit Month, a time to encourage the most important aspect of any company – its employees. Hold employee-appreciation events with lots of logoed gifts. It’s also International Ideas Month. Use the period to ask your clients, vendors and employees for their ideas on how to improve your products and services.
Take a cue from online shoe retailer, Zappos, and handwrite notes to your client base. Get all employees who have contact with customers involved on National Write a Letter of Appreciation Week, 1-7. All work and no play make Johnny a dull boy, so take a break from the rat race on National Goof-Off Day, 22. Line up fun events for employees as well as customers.
There are lots of name-related days to celebrate in March. You can focus on your company name or your employees’ names. Include fun stories on your company website, social media platforms and newsletters. Pick what works best for you to create a fun campaign: Celebrate Your Name Week, 1-7; Fun Facts About Your Name Day, 2; Unique Names Day, 3; Middle Name Pride Day, 6.
Give Gourmet in 2016! Renew old acquaintances and establish partnerships in the New Year with a decadent gift of 12 brownies in 12 different fudgy flavors. Each treat is individually wrapped for freshness. asi/53518
Easy-Doks 3 Device Charger Bluetooth Speaker Alarm Clock Radio Holder. Check out our amazing charging stations that fits everyone’s needs. Great gift idea for birthdays and holidays. asi/51511
Delivering measured success, since 1946! Woodrow hand crafts each scale, to ensure a promotion that will last for decades. Valuable and customizable for any industry and 100% Made in USA. Visit our NEW website www.WoodrowRulers.com. Woodrow-all about measuring. asi/98160
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