Video Store Promo Puts Excitement in the Air Making a storefront stand out from all the others in the same strip mall isn’t easy to do – or is it? John Pflughoft, owner of Jodati Inc., dba Blockbuster, distinguishes his video stores with SkyDancers (www.skydancersintl.com) – “dancing” inflatables featuring a fan inside that continually pumps air through their bodies, making them sway, bend and “dance.”
SkyDancers are typically 20-plus feet in height, come in the shape of either characters or straight tubes and can be imprinted with custom logos or messages. “We custom-ordered ours in colors to match our corporate logo,” Pflughoft says, “so in addition to driving customers through our doors, these inflatables also support brand awareness.”
Pflughoft is using the SkyDancers at two stores and is convinced they’re driving traffic to both locations. “We noticed a near instant response to our use of dancing inflatables, as they really help a business to stand out amongst the many,” he says.
In fact, he was so happy with the results that he has recommended SkyDancers on a Web site for Blockbuster franchise owners, plus two other stores had put up inflatables on his recommendation.
Check out the Shopping List below for some super-hot marketing ideas.
Kids’ Meal Promo on Track to be a Winner When your restaurant chain is called Biggest, naturally you want big promotional ideas – even for your kids’ meal toys. For help, the El Salvador-based hamburger chain of that name turned to kids’ promotion specialist C3 International (C3i).
“The client had been using your average toys,” says Angel Morales, managing director at C3i, “but with increased competition, they wanted to raise the bar with larger toys.”
Knowing that the client was a racing fan, Morales and his team designed a set of four modular toy racing kits. Each includes a racer presented with four sections of track that fit together to make up a small oval. As kids collect additional kits, the track pieces can be combined to create a larger, road-course type circuit.
But C3i took the concept a step further. “After doing focus groups with F1-like cars, parents were not too keen on the idea of having only cars,” Morales says. “Wild animals threw a better score overall.” The concept for the promotion evolved into racing animals with an educational twist. “We decided to include an educational card in Spanish to promote knowledge of these specific animals: elephant, rhino, crocodile and hippo,” he adds.
Even though the promotion had just gotten underway at Biggest restaurants throughout El Salvador, early results look huge. “Right now, it is doing well in the first week of sales – increases of over 50%,” Morales says.
Here are some fun, new product ideas to pump up your next promo:
Music To Their Ears The music download card offers the choice of 3 million+ songs for download to iPod/MP3 Players. Features: 4-color card, link from client's Web-site, and optional data capture (survey). Available from asi/42989.
Achoo! Kids at day care centers, pediatricians’ and school nurses’ offices will get a kick out of the nose-shaped tissue box which contains 100 count two-ply tissues. Available from asi/41333.
Filled With Love Give that salesperson with sweet sales skills this edible chocolate heart box. It contains three filled truffles and is packaged in silver or gold gift box. Available from asi/44900.
Kissable Couple Valentine’s Day gifts, sweetheart dances and proms are just a few reasons to give this custom-made, heart-shaped plush toy that features two lovey-dovey mice. Available from asi/86083.
Sweet Feet Spring break is right around the corner and these Super Zori flip-flops would be great giveaways for the college crowd. They have a natural rubber strap on a Pantone color-matched rubber sole with toe lift, arch support and optional “talking footprint.” Available from asi/73525.
Abracadabra This fun and colorful magic cube USB hub features four ports and is MAC and PC compatible. Available from asi/71370.