E-Commerce Data Reveals Growth, Buying Trends
More than four in 10 large revenue distributors now report having some amount of e-commerce business, according to 2017 Counselor State of the Industry research set to be released next month. Further, these large distributors (annual sales of more than $1 million) say 24% of their total revenue comes through web-based channels. Among the reasons for the market shift: opportunity. Worldwide online shopping has hit $1.9 trillion, KPMG said, in its 2017 Global Online Consumer Report. Read Article
3 Proven Methods for Painless Rush Orders
It’s inevitable that you’ll face rush orders. How you handle them can make or break your profits and reputation – and impact your customer retention efforts. We’ve got three proven ways you can handle quick-turn custom orders with ease and professionalism.
China PMI Beats Expectations in May
Activity in China’s vast manufacturing sector beat the predictions of economists and held steady in May, but concerns about an overall slowdown in the economy persist. The closely watched National Bureau of Statistic’s Purchasing Managers’ Index (PMI) tallied 51.2 last month, the same as in April, but above the consensus expected score of 51 forecast by economists.
Readings above 50 indicate expansion.
4 Ways to Make Money on Custom Products
Customization and personalization offer greater market opportunities for you than mass production. The team at Roland DGA understands the need for constant reinvention and shares 4 strategies to make more money on custom products with your current capabilities.
The Joe Show: Head-Spinning Ideas In this episode of The Joe Show, Product Editor Joe Haley demos a host of new promo items, including fidget spinners, lip moisturizer, a snazzy messenger bag, practical power banks and a collection of novelty pens. WATCH THE JOE SHOW
Berkeley Considers Plastic Straw Ban
A California city wants to ditch disposable straws. Berkeley officials are considering a ban on plastic drinking straws that would likely be passed early next year. Meant to protect the environment, the proposed ban would affect restaurants and coffee shops in the city. “We do need to change our habits. The habits we have are destroying our planet,” said Sophie Hahn, one of three city council members who wrote an information report about the proposed ordinance.
Big Squeeze II: Distributors Feel More Pressure
A tech-disrupted marketplace and intensifying client demands are clamping pressure down on distributors, challenging industry firms to adapt like never before. In this exclusive feature, Counselor gives distributors a chance to explain the tensions they’re feeling and how they’re dealing with those challenges. Plus, we offer up four strategies distributors and suppliers can use to work together to be collectively more successful in the cauldron of 21st century business.
How-To Help: Market Products for a Wide Audience
Creating and executing a promo product strategy for a client with a varied target audience can be a challenge. There are numerous ages, ethnicities and genders to take into consideration, plus geographical differences and subtle nuances in taste, not to mention substantial product quantities kept within budget constraints. We talked to two promotional product experts who offer their advice for meeting the needs of a large group of people and looking like a rock star to the end-buyer.
Counselor Unveils 2017 Hot List
Get to know the promo product industry’s rising stars, hottest innovators and pioneers. See the exclusive 2017 group – the Counselor Hot List – by clicking here. Learn how this bold group is trailblazing a unique path to success and lifting the entire promo market with new ideas, bold decisions and creative designs.
Vote Now for Counselor Product Design Awards
The results are in: Counselor magazine has selected the finalists for its annual Product Design Awards. Here’s where you come in. Please click here to vote for the products that YOU think are the best designed, considering both aesthetic appeal and functionality. You can select up to three products in each of the 13 featured categories. It only takes a few minutes, and your input is very important.
The winners will appear in a future issue of Counselor. Vote now!
In the News
Bella + Canvas (asi/39590) announced the launch of a YouTube channel with educational videos on screen printing, direct-to-garment printing, design, starting a business and other topics. For more information, visit youtube.com/channel/UCCW.
LOOKING FOR THE NEXT BEST PRODUCT?
The ASI Roadshow brings suppliers from across the U.S. and Canada right to your doorstep! Don’t miss the ASI Roadshow when we travel to the Great West, June 12-15. This is an opportunity to create a team-building experience with your colleagues during our 4-hour tabletop event. Source the hottest products from top suppliers and network with other industry professionals.
ASI Distributor members, be sure to bring your clients with you so you can source new promo items and brainstorm ideas with suppliers – just have them bring a business card to the registration desk. To protect your client’s information, they will be given a yellow lanyard and a generic badge without any of their information on it. This will alert suppliers that they are speaking with you and your client so the appropriate business conversations can take place.
Follow ASI Show on Twitter, Instagram and Facebook for the latest ASI Roadshow updates, pictures, and event news. Be sure to use the hashtag #ASIRoadshow with all of your social media posts! Also, remember to join our LinkedIn group.